Folio: The Magazine for Magazine Management

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Articles in May, 1999 issue of Folio: The Magazine for Magazine Management

• Renewals on the Internet: Just Do Something
• Association-Magazine Pay Less Than Commercial Side
  by Wayne D'Orio
• Dissect Circulation To Boost Ad Sales
  by Eric Rutter
• The age of aging
  by Rolf Mauner
• Times Mirror Wins Trademark Injunction
  by Mary Harvey
• Rising Costs, Poor Response—And Promise
  by Karlene Lukovitz
• Macy's at home
  by Rolf Mauner
• Rename it Primedia.com
  by Tony Silber
• Publishers Extend Reach With Partnership Ventures
  by Lorraine Calvacca
• The Downside of Brand Extensions
  by Alan M. Douglas
• Fit for life
  by Rolf Mauner
• 'You Really Don't Create Wealth Until You Sell Something'
• Response Rates May Recover as World Economy Stabilizes
  by Mary Harvey
• BPA Posts Circulation Violators Online
  by Joanna Lowenstein
• Helmers' hi-tech
  by Rolf Mauner
• First Quarter Ad Gains May Be Year's Strongest
  by Mary Harvey
• A b-to-b publishing paradigm
  by Paul McDougall
• New Magazines
  by Rolf Maurer
• Primedia Stock Soars on Report of Net Ventures
  by Jennifer Owens
• Making every issue count
  by Jo Bennett
• Written in the stars
  by Rolf Mauner
• Does the Opportunity to Catch Printer Error Make You Responsible?
• Analysis With 'Edge' About Net Economy
  by Wayne D'Orio
• InDesign: Making Pages, Managing Content
  by Dzintars Dzilna
• Resources
  by Rolf Mauner
• You Can Make Money off Magazines That No One Else Wants
• AFTER THE ACQUISITION: The Art of Integration
  by Anne M. Russell
• Disney Adventures
• The Toughest Part Of the Transition
  by Rolf Maurer
• Avoid Critical Mistakes In Your Direct Mail Package
• Operational Decision-Making, By the Numbers
  by Anne Graham
• Create a 'Natural Fit' With a Printer
  by Steven W. Frye
• Web Site Launches
  by Rolf Mauner
• Single-Sponsor Special Sections Will Give You Fewer Headaches
• Five Key Tools for Fulfillment Managers
  by John Chilson
• Schwing! Aims for Hip Golfers
  by Jeff Garigliano
• People