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Paul McDougall "A b-to-b publishing paradigm". Folio: The Magazine for Magazine Management. FindArticles.com. 03 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_6_28/ai_54591450/
Folio: The Magazine for Magazine Management
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Articles in May, 1999 issue of Folio: The Magazine for Magazine Management
- Renewals on the Internet: Just Do Something
-
Association-Magazine Pay Less Than Commercial Side
by Wayne D'Orio -
Dissect Circulation To Boost Ad Sales
by Eric Rutter -
The age of aging
by Rolf Mauner -
Times Mirror Wins Trademark Injunction
by Mary Harvey -
Rising Costs, Poor ResponseAnd Promise
by Karlene Lukovitz -
Macy's at home
by Rolf Mauner -
Rename it Primedia.com
by Tony Silber -
Publishers Extend Reach With Partnership Ventures
by Lorraine Calvacca -
The Downside of Brand Extensions
by Alan M. Douglas -
Fit for life
by Rolf Mauner - 'You Really Don't Create Wealth Until You Sell Something'
-
Response Rates May Recover as World Economy Stabilizes
by Mary Harvey -
BPA Posts Circulation Violators Online
by Joanna Lowenstein -
Helmers' hi-tech
by Rolf Mauner -
First Quarter Ad Gains May Be Year's Strongest
by Mary Harvey -
A b-to-b publishing paradigm
by Paul McDougall -
New Magazines
by Rolf Maurer -
Primedia Stock Soars on Report of Net Ventures
by Jennifer Owens -
Making every issue count
by Jo Bennett -
Written in the stars
by Rolf Mauner - Does the Opportunity to Catch Printer Error Make You Responsible?
-
Analysis With 'Edge' About Net Economy
by Wayne D'Orio -
InDesign: Making Pages, Managing Content
by Dzintars Dzilna -
Resources
by Rolf Mauner - You Can Make Money off Magazines That No One Else Wants
-
AFTER THE ACQUISITION: The Art of Integration
by Anne M. Russell - Disney Adventures
-
The Toughest Part Of the Transition
by Rolf Maurer - Avoid Critical Mistakes In Your Direct Mail Package
-
Operational Decision-Making, By the Numbers
by Anne Graham -
Create a 'Natural Fit' With a Printer
by Steven W. Frye -
Web Site Launches
by Rolf Mauner - Single-Sponsor Special Sections Will Give You Fewer Headaches
-
Five Key Tools for Fulfillment Managers
by John Chilson -
Schwing! Aims for Hip Golfers
by Jeff Garigliano - People
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