SAM

Folio: The Magazine for Magazine Management, May, 2000

Title URL: SAM(Sales-Advertising-Marketing); www.sammag.com

Launch date: March 2000

Mission: Designed to help busy marketing professionals find information they can use to build company sales and market-share.

Target audience: Senior sales, advertising and marketing executives.

Initial distribution/circulation: Qualified circulation of 50,000; frequency is bimonthly.

Editorial highlights: The premier issue cover story, "Eliminating eConfusion," examined Web site construction. Sam focuses on key sales, advertising and marketing disciplines including Web marketing, trade show marketing, sales management, direct marketing, POP/in-store marketing, advertising and promotion. Special departments give insights into topics such as integrated marketing, online privacy and security, e-commerce, motivation, time management and more.

Ad profile: Full-page, four-color ad is $9,350; a full page, black-and-white ad is $7,500. Categories include advertising, creative, media services, public relations and business and investment services.

Staff: John Katnic, publisher; Kristi Ward, executive editor.

Publisher: Marketing Bulletin Board, 117 West Micheltorena Street, Suite C, Santa Barbara, CA 93101. 805-965-5858.