Texas Music

Folio: The Magazine for Magazine Management, May, 2000

Title/URL: Texas Music; www.texasmusiconline.com

Launch date: January 2000

Mission: To entertain, to showcase up-and-coming artists, and to discover and uncover the colorful history of Texas music.

Target audience: Music fans interested in Texas music and entertainment.

Initial distribution/circulation: Total distribution, 35,150--14,000 to newsstands, 3,500 to subscribers, 7,000 direct distribution, 10,500 to venues and music festivals, and 150 copies via Willie Nelson's bus tour. Frequency is quarterly. Subscription price: $15; cover price: $3.95. Web site gets 10,000 impressions per month.

Editorial highlights: Cover stories from the launch issue included a profile of Lyle Lovett and a feature on the Texas A&M marching band. Regular features include "Rhythm & News," and "Pioneers." The Web site features a chat room, bulletin board, music and other merchandise.

Ad profile: A full-page, four-color ad is $2,757; full-page, black-and-white ad is $1,832. Top categories include record companies, venues, restaurants and other music related companies such as CD manufacturers and record stores.

Staff: Stewart Ramser, publisher/editor; Jon Schultz, advertising director.

Publisher: Texas Music, 700 West 5th Street, Austin, TX, 787701. 877-35-TEXAS.