Planting seeds

Folio: The Magazine for Magazine Management, May, 2000 by Susan Thea Posnock

81,398 garden enthusiasts have either purchased from or inquired about the Thompson & Morgan Seed Catalogue within the last 12 months. The file consists of both novice and experienced gardeners who have a passion for creating beautiful flower and/or vegetable gardens. The average age of these primarily female buyers/inquires is 48, with an average income of $54,600.

Ideal for offers such as lawn and garden care, home furnishings, crafts, cookware and kitchen items and books. Average order: $28. Source is direct mail. Cost: $55/M ($80/M for the 43,984 12-month buyers). Minimum order: 5,000 names. Contact List Locators & Managers Inc., 11020 King Street, Suite 400, Overland Park, KS 66210. 1-800-487-8720.