PEOPLE

Folio: The Magazine for Magazine Management, May, 2000

Playboy.com names new CEO

Kevin Mayer has been appointed CEO of Playboy.com Inc., a wholly owned subsidiary of Playboy Enterprises Inc. He will also serve as a director on the company's board of directors. Mayer will be responsible for developing Playboy.com into a successful global electronic enterprise, with the immediate goal of leading the company through its planned IPO.

Mayer joins the company from Buena Vista Internet Group, where he most recently served as executive vice president and general manager of the GO Network Portal, overseeing all of the GO Network's operations. Previously, he served as an executive vice president for the business, where he oversaw ESPN's and ABC's portfolio of sites, including ESPN.com, ABCNews.com and ABC.com. Mayer joined Buena Vista from the Walt Disney Company, where he served as senior vice president of strategic planning.

Mayer holds an MBA from the Harvard Graduate School of Business Administration, and a master's degree in electrical engineering from San Diego State University. He also earned a bachelor's degree in mechanical engineering from the Massachusetts Institute of Technology. He will be based in Playboy's New York office.

Advertising & Sales Jennifer Matthews to advertising director, Home Magazine, from Pacific Northwest sales manager for Home and Elle D[acute{e}]cor. James A. Belzer to ad director, Civilization, from advertising director, Icon.

Corporate Jeff Edman to president and chief executive officer of PC World Communications Inc., from publisher, PC World. Michael Rooney to senior vice president and general manager, ESPN The Magazine, from publisher. Linda Saint Marc to senior vice president of international publishing for Welder Publications Inc., from vice president of international licensing.

Editorial & Art Lynn Prowitt-Smith to editor in chief, Greatlife, from executive editor. Kim Anderson to beauty and fashion director, Sports Illustrated for Women, from beauty director, Elle. Herb McCormick to editor, Cruising World, from executive editor.

Management Susan Blank to publisher, W, from publisher for Mirabella. Michael Carroll to associate publisher/market development, PC World, from director of consumer advertising and conferences.

Marketing & Promotion John Jay to president of sales and marketing, Access Internet Magazine, from associate publisher, Sports Illustrated. Matt Sterling to marketing director, eCompany Now, from worldwide account director, Time.

New Media Larry K. Sanders to senior vice president and publisher, accessmagazine.com, from vice president of USA Today and general manager of USA Today.com. Steven Estok to director of online sales and marketing, People, from sales development manager.--S.T.P.