What Makes A CEO?

Folio: The Magazine for Magazine Management, May, 2001

The new economy has altered the traditional definition of CEO DNA. The imperial chief executive who dictated strategy has given way to a CEO who recognizes that no one person can possibly know everything in a fast-changing, high-tech economy. It's not enough to be well versed in the disciplines of publishing. Today's leaders must understand the dynamics of multiple businesses--Web operations, electronic media, tradeshows and events. And they must assemble well-rounded, talented teams that can keep all the moving parts headed in the same strategic direction. The most effective CEOs surround themselves with entrepreneurs who stay a step ahead of market changes, study the potential of emerging technologies, and possess a proven ability to grow a business.

As complicated as leadership is today, it will undoubtedly become even more intricate in years to come. No one appreciates that more than those executives who are operating in the inner circles of current management. So which players will be prepared to step up to the plate and guide the media companies of tomorrow?

To find out, we asked more than 50 publishing executives, industry recruiters and consultants to give us their take on the people they believe are most qualified to fill a CEO spot. We were looking for managers who have diverse skill sets and proven track records--innovators who temper risk-taking with economic common sense.

Next, we took our long list of candidates to the individuals most familiar with each person's strengths and weaknesses. And we asked those who work side by side with these executives to critique credentials.

The result is our list of 15 people who have won the respect of their colleagues, not only for their accomplishments, but also for their ability to inspire, to listen and to mentor future generations.

Our profiles of the 15 who made the cut start on page 30.

TERESA PALAGANO, Editor.