Custom Made

Folio: The Magazine for Magazine Management, May, 2001 by Susan Thea Posnock

* The magazine custom publisher generates on average $3.8 million in annual revenues from publications produced for sponsorship clients. [**]

* Magazine custom publishers selling third-party advertising produce magazines that generate an average of $5.9 million in annual third-party advertising. [**]

* U.S. corporations increased year-to-year custom publishing volume by 34.4%, from 3.27 million pages distributed per company In 1999, to 4.39 million in 2000. [***]

* E-pubs saw a threefold increase from 1999 to 2000 with one out of every seven custom publications produced in 2000 being electronic, compared to one out of every 25 in 1999. [***]

SOURCES:

(*.)CUSTOM PUBUSHING 2000 TRACKING STUDY, CONDUCTED BY THE PUBUSHING & MEDIA GROUP FOR THE CPC

(**.)1999 CUSTOM PUBLISHING SURVEY REPORT. CUSTOM PUBLISHING: ITS SIZE AND CHARACTERISTICS, CONDUCTED BY WILKOFSKY GRUEN ASSOCIATES INC. AND COSPONSORED BY THE CPC AND VERONIS, SUHLER & ASSOCIATES

(***.)CUSTOM PUBLISHING TRENDS AMONG AMERICA'S TOP COMPANIES, CONDUCTED BY PUBLICATIONS MANAGEMENT"