Up in Smoke

Folio: The Magazine for Magazine Management, June, 2000

The 31,000 active paid subscribers and 5,000 expires to the quarterly magazine Smoke are upscale consumers. 97 percent are men; 66 percent are married with an average household income of $125,400; and 68 percent are employed in professional, managerial or executive positions. Suitable for offers including upscale books and magazines, cigars and related accessories, designer apparel, gourmet foods, home entertainment and electronics and sporting goods.

Unit of sale: $16.99. Cost 100/M for 31,000 active paid subscribers; $90/M for 5,000 expires. Minimum order: 5,000 names.