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Folio: The Magazine for Magazine Management, June, 2000
Launch date: June 2000
Mission: To produce a magazine and Web site that will help men in their roles as parents, professionals and consumers.
Target audience: 38 million fathers with kids under 18.
Initial distribution/circulation: Guaranteed ratebase of 200,000, 150,000 by subscription, 50,000 to newsstands. Subscription: Six issues for $10; Cover price: $2.99. Frequency is bimonthly.
Editorial highlights: Premier issue features stories on baseball great Cal Ripken Jr. and commentaries from celebrities including former NFL Quarterback Boomer Esiason and author Frank McCourt. Along with parenting stories, the regular departments cover automotive, travel, business and health.
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Ad profile: A full-page, four-color ad is $18,222; a full-page, black-and-white ad is $12,756.
Staff: Walter Rosenthal, managing partner and marketing director; Seth Kean, managing partner and publisher; Eric Garland, managing partner and editor.
Publisher: Dads Media, 114 East 32nd St., Floor 10, New York, NY 10016. 212-725-0550.
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