The Answer: Why All The Weird Punctuation In Magazine Titles?

Folio: The Magazine for Magazine Management, July 1, 2003

Folio: magazine has its colon because another publication had already registered the trademark for just plain Folio. But why do other magazines use punctuation marks in their logos?

Lucky.:" We were thinking Lucky [with a test issue at the end of 1999] should be a magazine that was very point and clickable. It [the period] is just there now, and it seems like it's part of the magazine and people like it." - Kim France, editor-in-chief

[Context]: "We went with brackets partly as a design element, but essentially it was to suggest the idea of 'context' and to underscore what the word means." - Pegeen Hopkins, managing editor

*Surface: "It [the asterisk] is emblematic of the magazine's commitment to covering innovations and bright creative talents that are often overlooked by other mainstream media." - Richard M. Klein, publisher and founder