Domestic art lovers

Folio: The Magazine for Magazine Management, July 1, 1999

American Art Review chronicles the emergence and growth of painting and other decorative arts in the U.S. It serves 44,615 cultured and affluent art enthusiasts. The readership is split between men and women, with an average age range of 38 to 55. Average income is $80,000. Average unit of sale is $22.50. Source: 100 percent direct mail.

Cost: $11 D/M; state and Zip Code selects available for an additional $61M each. Minimum order: 5,000 names. Contact Midwest Direct Marketing Inc., 501 N. Webster, Spring Hill, KS 66083. 913-686-2220.