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Folio: The Magazine for Magazine Management, July, 2001 by Joe Hagan
In his standup days, Steve Martin imagined how much money he could earn if he filled a 3,000-seat concert hall and charged $800 a ticket. "That's what I'm shooting for," he said in a mock-devious tone. "One show--good-bye!"
Well, this business model, not so wild and crazy after all, works wonders for some publishers of extremely arcane information. Take Elsevier Science Inc., which publishes Brain Research. With about 1,000 institutional subscribers, the journal costs $17,444 a year for 64 issues plus some print and Web supplements. Expensive, yes, but there are precious few places a budding neurosurgeon can go for the latest insider gab. In fact, the subscription price of the top-10 leading scholarly journals averages $8,000, according to research by the Association of Research Libraries. Here are some other journals working on the Martinian model.
Most RecentMedia Articles
TITLE PUBLISHER FREQUENCY
Nuclear Physics Elsevier 84 issues/yr
Science Inc.
Hydrobiologia Kluwer 25 issues/yr
Journal of Applied Polymer Science Wiley 56 issues/yr
Journal of Crystal Growth Elsevier 52 issues/yr
Science Inc.
American Journal of Medical Genetics Wiley 40 issues/yr
TITLE YEARLY SUB *
Nuclear Physics $12,598
Hydrobiologia $7,216
Journal of Applied Polymer Science $12,495
Journal of Crystal Growth $8,657
American Journal of Medical Genetics $7,395
TITLE RECENT ARTICLE
Nuclear Physics A phenomenological study
of heavy-quark fragmentation
functions in e+e- annihilation
Hydrobiologia Phytoplankton of Estonian
rivers in midsummer
Journal of Applied Polymer Science NR-EPDM conulcanization: A
novel approach
Journal of Crystal Growth Insensitivity of self-formed
quantum dots to substrate
surface roughness
American Journal of Medical Genetics A family study of Tourette's
syndrome in Japan
(*)INSTITUTIONAL PRICE, MAY INCLUDE
WEB ACCESS AND VARIOUS SUPPLEMENTS.
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