Where Women's Lib Lives

Folio: The Magazine for Magazine Management, July, 2001 by Sarah Fetherston

> The earnings gap between men and women in the United States remains stubbornly wide-median annual earnings for women working full-time, year-round were 72.2 percent of men's annual earnings--and by and large, the incomes of readers of virtually all magazines reflect that. But a somewhat unexpected handful of magazine audiences buck the trend, boasting readerships where in the women outearn the men.

                     EARNINGS
MAGAZINE              WOMEN      MEN
4-Wheel & Off-Road   $61,730   $53,419
American Hunter      $45,531   $45,184
American Rifleman    $53,379   $52,566
Backpacker           $64,007   $57,091
Conde Nast Traveler  $82,514   $70,520
Car and Driver       $63,331   $62,232
Elle Decor           $70,891   $67,894
Endless Vacation     $73,346   $73,041
Inc.                 $97,958   $94,192
DATA COMPILED BY MRI