Media Industry
Industry: Email Alert RSS FeedFolio: The Magazine for Magazine Management
View more issues:
Articles in Oct 1, 1992 issue of Folio: The Magazine for Magazine Management
- Macfadden magazines merge with Sterling's
-
SRDS offers media-planning software
by Lambeth Hochwald -
Weider flexes its muscles
by Susan Hovey -
Strategies for consumer publishers
by Bob Nylen -
'Insider' selling: four ways to boost your visibility and credibility and gain entree to reluctant prospects
by Josh Gordon -
5 easy ways to promote your magazine: how to advertise your magazine to the people who want to reach your audience
by Craig F. Mitchell -
Circulation salary survey
by Suzanne Zelkowitz -
Outlook on paper: pricing and availability of coated and uncoated papers
by Arthur Veverka -
Managing the transition to desktop publishing: 5 important trends to watch
by Lynn Crimando - Claims - and facts - about environmental concerns: what magazine publishers should know about paper, inks and polybags
-
How to measure your managers' skills: making smart decisions about who will lead your company
by Katherine E. Smith -
Editorial salary survey: how does your salary compare to that of your peers?
by Suzanne Zelkowitz -
Advanstar divests - and grows
by Susan Hovey -
Small-city title does big-time promotion
by Alan E. Sanderfoot - Adventure West
-
Making up for lost time: production tips to help keep you on schedule, out of trouble and in the black
by Ed Abrams -
Strategies to increase your subscription price
by David Foster -
Keeping list prices down: 6 ways to find relief from escalating list prices
by Maxim C. Bartko -
Before you venture abroad: what you need to know about international markets
by Lee B. Hall -
Production salary survey: salaries are up slightly, but morale is down
by Suzanne Zelkowitz -
5 ways to defend your editorial budget: going on the offensive
by Frank Finn -
How to keep ad revenues flowing without cutting ad rates: 8 negotiation strategies
by Kenneth M. Nelson - Naming Elliman SI president sets precedent
-
Buzz gets $10 million boost
by Erika Isler -
Segments boost value of marginal lists
by Karen Burka - InLine Retailer & Trade News
-
Successful telemarketing: how to find the right approach for your business publication
by Laurel Touby -
How to reduce the number of poorly targeted lists: tips to improve your bottom line - and help save the environment
by Donn Rappaport - Production audit: how to evaluate manufacturing costs, equipment and staffing
-
Technology in change: how to keep high tech from becoming high anxiety
by Lynn Crimando -
Responsible publishing: what one magazine is doing to save the earth
by Joseph E. Daniel - Expense control tactics: tips for cutting publishing costs and enhancing revenue
-
Ad sales compensation survey: the poor economy means selling harder - and selling smarter
by Suzanne Zelkowitz -
Editors increase output with online research tools
by Lambeth Hochwald -
Worth lays off its circulation department
by Lorne Manly -
Successful Retirement comes of age
by Lori Marden -
How the trades stay competitive
by David Mahler -
Time to buy? Six key questions to help you assess a prospect's potential strategic value
by Bruce Sheiman -
Why you should include fulfillment in the promotion picture: keeping money spent on the front end from being lost on the back end
by Carole Ireland - Automation checklist: how to qualify for USPS automation discounts
- The printer and publisher partnership: to stay competitive, printers are hustling to work with publishers
-
Recycling old magazines: how to keep 4 million tons of magazines out of the landfills
by Nancy A. Risser -
Repositioning your magazine: keys to rethinking your editorial niche
by Rita Stollman - Ad revenue leaders
-
Execs clash on reader survey methods
by Lisa E. Phillips -
CrimeBeat raises cash with stock offer
by Lorne Manly - New York Outdoors
-
Folio:'s 1992 ad sales salary survey
by Jean Marie Angelo - Second-class supplements: what qualifies - and what doesn't
-
Magazine trends: where we've been and where we're going
by James B. Kobak -
Handling editorial complaints: how to respond quickly and appropriately
by Howard S. Rauch - Ad page leaders
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article



