Folio: The Magazine for Magazine Management

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Articles in Oct 1, 1992 issue of Folio: The Magazine for Magazine Management

• Macfadden magazines merge with Sterling's
• SRDS offers media-planning software
  by Lambeth Hochwald
• Weider flexes its muscles
  by Susan Hovey
• Strategies for consumer publishers
  by Bob Nylen
• 'Insider' selling: four ways to boost your visibility and credibility and gain entree to reluctant prospects
  by Josh Gordon
• 5 easy ways to promote your magazine: how to advertise your magazine to the people who want to reach your audience
  by Craig F. Mitchell
• Circulation salary survey
  by Suzanne Zelkowitz
• Outlook on paper: pricing and availability of coated and uncoated papers
  by Arthur Veverka
• Managing the transition to desktop publishing: 5 important trends to watch
  by Lynn Crimando
• Claims - and facts - about environmental concerns: what magazine publishers should know about paper, inks and polybags
• How to measure your managers' skills: making smart decisions about who will lead your company
  by Katherine E. Smith
• Editorial salary survey: how does your salary compare to that of your peers?
  by Suzanne Zelkowitz
• Advanstar divests - and grows
  by Susan Hovey
• Small-city title does big-time promotion
  by Alan E. Sanderfoot
• Adventure West
• Making up for lost time: production tips to help keep you on schedule, out of trouble and in the black
  by Ed Abrams
• Strategies to increase your subscription price
  by David Foster
• Keeping list prices down: 6 ways to find relief from escalating list prices
  by Maxim C. Bartko
• Before you venture abroad: what you need to know about international markets
  by Lee B. Hall
• Production salary survey: salaries are up slightly, but morale is down
  by Suzanne Zelkowitz
• 5 ways to defend your editorial budget: going on the offensive
  by Frank Finn
• How to keep ad revenues flowing without cutting ad rates: 8 negotiation strategies
  by Kenneth M. Nelson
• Naming Elliman SI president sets precedent
• Buzz gets $10 million boost
  by Erika Isler
• Segments boost value of marginal lists
  by Karen Burka
• InLine Retailer & Trade News
• Successful telemarketing: how to find the right approach for your business publication
  by Laurel Touby
• How to reduce the number of poorly targeted lists: tips to improve your bottom line - and help save the environment
  by Donn Rappaport
• Production audit: how to evaluate manufacturing costs, equipment and staffing
• Technology in change: how to keep high tech from becoming high anxiety
  by Lynn Crimando
• Responsible publishing: what one magazine is doing to save the earth
  by Joseph E. Daniel
• Expense control tactics: tips for cutting publishing costs and enhancing revenue
• Ad sales compensation survey: the poor economy means selling harder - and selling smarter
  by Suzanne Zelkowitz
• Editors increase output with online research tools
  by Lambeth Hochwald
• Worth lays off its circulation department
  by Lorne Manly
• Successful Retirement comes of age
  by Lori Marden
• How the trades stay competitive
  by David Mahler
• Time to buy? Six key questions to help you assess a prospect's potential strategic value
  by Bruce Sheiman
• Why you should include fulfillment in the promotion picture: keeping money spent on the front end from being lost on the back end
  by Carole Ireland
• Automation checklist: how to qualify for USPS automation discounts
• The printer and publisher partnership: to stay competitive, printers are hustling to work with publishers
• Recycling old magazines: how to keep 4 million tons of magazines out of the landfills
  by Nancy A. Risser
• Repositioning your magazine: keys to rethinking your editorial niche
  by Rita Stollman
• Ad revenue leaders
• Execs clash on reader survey methods
  by Lisa E. Phillips
• CrimeBeat raises cash with stock offer
  by Lorne Manly
• New York Outdoors
• Folio:'s 1992 ad sales salary survey
  by Jean Marie Angelo
• Second-class supplements: what qualifies - and what doesn't
• Magazine trends: where we've been and where we're going
  by James B. Kobak
• Handling editorial complaints: how to respond quickly and appropriately
  by Howard S. Rauch
• Ad page leaders