Bibliography for: "Direct mail packages: design that sells"

Elaine Tyson "Direct mail packages: design that sells". Folio: The Magazine for Magazine Management. FindArticles.com. 11 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_n10_v17/ai_6678972/

Folio: The Magazine for Magazine Management

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Articles in Oct, 1988 issue of Folio: The Magazine for Magazine Management

• Ad growth continues for consumer titles; but fortunes reversed for many fashion, finance and general interest titles
  by Jean Marie Angelo
• Publishers fighting illiteracy; Time Inc. takes lead in battling a projected $225 billion problem
  by Michael Garry
• Beating editorial burnout; change reporters' beats, make them mentors, send them to school - and you'll hear fewer grumblings
• Petersen to unleash Sport; from shortsighted investment to long-term publishing venture
• Mature market publishers raise stakes
• Working with your printer to reduce paper waste
  by Alex Brown
• Editorial advisory boards: more than window dressing
  by Phillips Huston
• Hippocrates fills its prescription for growth; Time Inc. joint venture give title clout in booming health field
  by Paul Frichtl
• Long Island Monthly; flexibility of desktop systems can add a new dimension of editorial and production efficiency, as this CMP manager has found
  by Howard Roth
• Correcting distribution imbalances; simple changes in the way you select retailers and allocate copies could go a long way toward easing some of the confusion now current in the single-copy sales system
  by Ron Scott
• Type in use; captions
  by Alex White
• Krefting goes from large scale to special interest; after heading the ranks at CBS publications and McCalls's he's building a business on smaller titles
  by Jean Marie Angelo
• Folio:'s 1988 production salary survey; how do you compare to your peers in production? Salaries reported by sex, number of pages, years in the business, and more
  by Robert M. Steed
• Direct mail packages: design that sells
  by Elaine Tyson
• Retailers demand better sell-through; 'If wholesalers won't cut newsstand overcrowding, we will' say retailers
  by Paul Frichtl
• Publishers cool toward NCOA; glitches, time delays concern direct mailers; but is not using NCOA 'a major mistake'?
  by Michael Garry
• New York regional titles go national; but while Spy flies high, Manhattan, inc. struggles to find itself
  by Michael Garry
• Sizing up the markets of tomorrow; America will be an aging, multicultural society, says American Demographics president
• International Thompson looks to double Retail Press growth
  by Paul Frichtl
• Foreign buyers: can U.S. publishers compete? The favorable currency exchange rate isn't the only factor that makes foreign publishers aggressive competitors
  by Jennifer Howland
• The postal problem: a crisis for all Americans; it's important that Congress confront and solve the problem before the Postal Service prices itself out of the market
  by Reginald K. Jr. Brack
• Catalogs falter on newsstands; consumers balked at paying for catalogs - but ad sales are rising
  by Paul Frichtl
• Annenberg: media Medici; the man who sold Triangle known as a man of vision and perseverance
  by Abbe Wichman
• How to increase pay-up; once you obtain the subscription order, there is little you can do to affect pay-up. But that 'little' can mean a lot
  by John Klingel