Folio: The Magazine for Magazine Management

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Articles in Oct, 1989 issue of Folio: The Magazine for Magazine Management

• Publishers applaud ad victory
  by Jan Jaben
• Cook's tests tiered list pricing; pricing method draws new mailers to test list
  by Liza Frenette
• Publishers still waiting for Select money; creditors expect final resolution this fall
  by Michael Garry
• Success interviews cross ad/edit line
  by Ellen Tulin
• There's a new Egg in the Forbes collection; spurned in his attempts to buy Interview, Forbes hatches his own trendy arts magazine
  by Elizabeth Horton
• New magazine tools with Mac's System 7
  by Jim Strothman
• Start-ups: spend your money wisely; investing enough in ad sales is critical to getting a launch off to a sound beginning
  by Hershel Sarbin
• Copyright decision: much ado about nothing?
  by Slade Metcalf
• Sweeps stage a comeback
  by Liza Frenette
• Bill would restrict automated dialing
  by Liza Frenette
• Why did In Fashion fold? Murdoch's newsstand clout couldn't help the title, which failed to meet rate base and soaked $500,000 an issue
  by Mark Cox
• Crosfield aids Lightspeed, graphics
  by Jim Strothman
• Going electronic: who controls the buying decision?
  by Jim Strothman
• Ad sales compensation survey; is the pay gap narrowing for women in ad sales? How does your salary compare to what your peers earn? And more
  by Robert M. Steed
• Schedules: new technology will mean changes
  by Jeff Parnau
• Mailing lists: a primer
  by John Klingel
• City titles feel retail squeeze; lower retail prices, along with merger frenzy, mean fewer retail ads
  by Michael Garry
• Are air distribution costs threatened? Price hikes may follow if wide-bodied planes are removed from service
  by Jan Jaben
• Hey-hey we're The Monks; two modern day nomads travel the country with a 'solar powered' Macintosh, writing a humor magazine for the New Age
  by Jean Marie Angelo
• Finding circulation recruits
  by Michael Garry
• Redefining the consumer; updated VALS 2 system improves publishers' ability to market readers
  by Jan Jaben
• MPA opposes copyright bill
  by Jan Jaben
• All publishing systems are created equal, right?
  by Jim Strothman
• Powerful chip adds muscle to desktop
  by Jim Strothman
• Electronics magazines in shock
  by Jeffrey Cohen
• Think twice before you merge/purge
  by Ann Haire
• Ad restrictions would cripple many titles, study claims
  by Kevin Sghia
• Back in the USSR; former Soviet citizen starts a magazine to improve trade relations between the Americans and Soviets
  by Jean Marie Angelo
• Geo's back - in the form of Geo Special
  by Mark Cox
• Prayers pay off when going electronic
  by Jim Strothman
• Privacy: the gathering storm; privacy may well be the most challenging issue facing direct marketers in the 1990s
  by Richard A. Barton