Folio: The Magazine for Magazine Management

View more issues:

Articles in Oct 1, 1991 issue of Folio: The Magazine for Magazine Management

• Time Inc. salespeople be warned
• State governments keep watchful eye on 900 number advertisers
• Subscribers strike back with lawsuits
• Figures don't lie, but liars figure?
  by Joe Hanson
• Segel, Reed exec, mourned as 'giant.' Inc.
  by Tony Silber
• Area business publishers organize for national ads; network has potential to reach 3.3 million magazine readers
  by Zakia Hyder
• Forbes acquitted in libel suit
  by Tony Silber
• Title gives the facts about 900 numbers
• How magazines are born
  by Samir Husni
• Spark!
• Get ready for one-one-one marketing; magazines are well positioned to become the 21st century's predominant marketers. But you need to gear up for the change now, warns Don Schultz
  by Karlene Lukovitz
• Rate negotiation
  by Zakia Hyder
• Privacy paranoia: list owners need to regulate themselves before the government does
  by Donn Rappaport
• MIN's Barlow to sell newsletter, retire
• Magazine subscriptions still tax exempt in Connecticut
• Unemployed face 'brutal' market
  by Tony Silber
• Special-interest titles lauded by marketers; study verifies value of niche titles, but questions their reach
  by Tony Silber
• P&G's search for leaks toughens reporters' jobs; journalists warned to make risky calls outside home, office
  by Lisa I. Fried
• Electrifying comeback: in changing owners, Electronic Design lost its way, but market promotion put it back on track
  by Warren Berger
• Evil-doers beware, Crime Beat is here
  by Zakia Hyder
• Tricycle: The Buddhist Review
• Haegele cruises to Travel Holiday
• Make nonqualified readers pay
• Do Scitex functions on the desktop
• Penton slashes 70 jobs
  by Tony Silber
• Spin wins Amnesty for guest editor
  by Susan Hovey
• New Republic sub letter raises Arab ire
  by Tony Silber
• Earth
• Mergers & acquisitions
• Newsstands; will they ever be the same? Circulators long for the good ol' days of newsstand sales. But the outlook isn't all that bleak
  by Ron Scott
• When the editor is publisher, the reader is king; and advertisers pay court, knowing readers turn to the magazines again and again
  by Elizabeth Crow
• Disney's purchase of Discover could yield an ancillary gold mine
• New title targets Chinese in the U.S
• IDG to launch multimedia consumer title, assist in global marketing
• New names for practically nothing
• Teen titles take tumble in circulation game; fickle readers blamed for sharp declines
  by Tony Silber
• Supplemental audits gain in popularity
  by Susan Hovey
• Associations find home for info overload
  by Susan Hovey
• Vacation Publications is launching two titles
• We're Next
• Pre-call planning for success; a little intelligence-gathering may be all it takes to turn a cold call into a hot sale
  by Helen Berman
• Good Housekeeping tries Living Well
• XyWrite and Quark now on speaking terms
• Color comes to Ventura
  by Liz Horton
• Publishers drop list prices to spur rentals; creative strategies abound during economic recession
  by Karen Burka
• High notes: David Lusterman parlayed a $10,000 investment into a company with $1.2 million in revenues
  by Liz Horton
• WordPerfect for Windows
• NetWare Solutions
• Being prepared: integrated marketing is the most important development in magazine publishing in recent years. But to take advantage of it, you must be organized for it
  by Terrence M. McDermott
• Masterplanning: if the computer fairy delivered the perfect system tonight, how would work pass through it?
  by Lynn Crimando