Media Industry
Industry: Email Alert RSS FeedCBM launches On Demand - Cowles Business Media - Brief Article
Folio: The Magazine for Magazine Management, June 1, 1994
Cowles Business Media, publisher of FOLIO:, is launching On Demand to cover the emerging transactional television business. The title, set to appear at the end of May, is a spin-off of Cable World and is expected to go monthly by the end of the year. Cable World national editor Matt Stump will serve as editor and publisher.
On Demand is targeting those outfits interested in interactive television, from cable operators to home-shopping services to telephone companies.
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