Bibliography for: "Changing subscriber complaints into profits"

Eliot Schein "Changing subscriber complaints into profits". Folio: The Magazine for Magazine Management. FindArticles.com. 30 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_n11_v17/ai_6801140/

Folio: The Magazine for Magazine Management

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Articles in Nov, 1988 issue of Folio: The Magazine for Magazine Management

• Two Harrowsmiths are stronger than one; Canadian firm claims Harrowsmith USA lays base for expansion in United States
  by Paul Frichtl
• The best in design
• B.A.S.S., Inc
  by Joseph Valenti
• Dealing with sexual harassment
  by Katherine E. Smith
• 'Maggie' campaign means business
  by Joe Hanson
• Will ad rate hikes hold firm? Those publishers asking for 7% or more should prepare for heated negotiations
  by Jean Marie Angelo
• Media Horizons sets new course; as principal shareholder, Newman sells titles to buy new ones
  by Michael Garry
• An editor's guide to budgeting; a hands-on explanation of the editorial budget: what it is, how it works, and how to construct it so it works for you
  by John B. Campbell
• Changing subscriber complaints into profits
  by Eliot Schein
• 8 steps to close more sales; knowing the basic structure of a successful sales call will put you on the road to profitable sales
  by Helen Berman
• What makes a successful publishing company?
  by Peter F. Sprague
• Single-copy sales sputter in first half '88; after a promising '87, retail sales slide; subs remain healthy
  by Michael Garry
• List rentals nose-dive as mailing costs leap; though list prices remain high, some say it's a good time to negotiate
  by Michael Garry
• Arturo Villar: championing the Hispanic audience
  by Jan Jaben
• Using telemarketing for controlled circulation
  by Susan Ravenscraft
• Uproar over polybags; mailers tally up losses as USPS tightens polybag regulations
  by Jean Marie Angnelo
• Doing research? Aim for 60% response; new ARF guidelines urge business publishers to shoot for higher response rates in audience surveys
  by Michael Garry
• Data cards: hidden information
  by Michael Garry
• Publishers cut quick-pay discount; ad agencies cry foul, claiming policy is a 'hidden rate increase.'
  by Jan Jaben
• Sassy takes on the Moral Majority; protests lead to ad pullouts, but Sassy doesn't flinch
  by Paul Frichtl
• Help wanted: business editors; as business titles boom, many struggle to find writing talent
  by Jan Jaben
• Women's titles break cover price barriers; rising costs lead publishers to boost circulation revenue
  by Paul Frichtl
• Uncoated paper: a new look
  by Norman Wiener
• Choosing the right stat
  by Jeff Parnau