Folio: The Magazine for Magazine Management

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Articles in Nov, 1989 issue of Folio: The Magazine for Magazine Management

• Time targets new ad dollars; groundbreaking TargetSelect program enables Time to pursue new ad categories and co-op dollars
  by Barbara Love
• More publishers switch to freesheet; overall paper demand expected to pick up by 7.6% in 1990, MPA survey reports
  by Diane Cyr
• Hidden recording upheld by court; jury decision defines boundaries for legal wiretapping
  by Jan Jaben
• The 'entrepreneurs' behind Entertainment Weekly
  by Alfred Balk
• 29 ways to reduce production costs; a common sense approach to saving money without compromising your quality standards
  by Irving Herschbein
• Press watch vs. press check
  by Jeff Partnau
• Breaking circulation rules; a look at some notable exceptions to common subscription marketing "rules of thumb."
  by Alan Inglis
• Down East: more time for creativity
  by P. Frichtl
• Desktop links are changing the color market
  by Robert Virkus
• Who's responsible for fact checking?
  by Abbe Wichman
• Hearst reaches for the stars; astrology title Jupiter targets young career women
  by Suzann Silverman
• Postscript goes public
  by J. Strothman
• Page Express fills low- to high-end gap
  by J. Strothman
• Editors: don't trip over personnel hurdles
  by Howard S. Rauch
• Mailers test delivery time with USPS
• More titles offer ad exclusivity; the move goes beyond special issues and sections
  by Rachel Kaplan
• Media more successful in libel cases; more trials are won by media, while average award drops greatly
  by Michael Garry
• A new check-out checkup service offered
• JWT study urges targeting by 'lifestage'; age and income no longer fully define a market
  by Elizabeth Leamy
• DMA loses fight against California mailing list tax; tax may put California titles at a competitive disadvantage
• Analyzing covers that sell; if you are looking only at gross volume numbers, you may be missing the boat
  by Ron Scott
• Taunton Press: where the reader really comes first
  by Liz Horton
• Timing the close; when is your prospect ready to close? If you know what to look and listen for, he'll tell you himself
  by Helen Berman
• TV-print synergy unveiled in Episodes; ABC hopes to lure print advertisers to TV, and TV fans to print
  by Sylvia Sghia
• Comailing program bags postage savings; two printers collaborate to polybag Family Media titles
  by Kevin Sghia
• Letraset takes on Quark with Studio Line
  by J. Strothman
• Child care: not only the employee benefits
  by Katherine Smith