Folio: The Magazine for Magazine Management

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Articles in Nov 1, 1990 issue of Folio: The Magazine for Magazine Management

• Hasumi takes charge at New American: Lipstein's partner wants debt resolved before deal closes
  by Tony Silber
• New mags on the block: can kids' versions of grown-up titles be used to develop home-grown future subscribers?
  by Ellen Tulin
• More to merge/purge than meets the eye: mailers need to look beyond some of the so-called conventional wisdom
  by Susan Hovey
• In search of the electronic dummy: three software packages take varied approaches to the task
  by Kristine Rigopulos
• Bring back the typesetter
  by Jeff Parnau
• The 're' decade: in today's hypercompetitive markets, the most important 're' word is 'reinvest' - in the editorial product
  by David Lott
• The price of ground round and returns
  by Barbara Love
• Essence signs on 9,157 product experts: leading black title woos advertisers with consumer research
  by John Masterton
• Coordinating between continents: despite the lack of a permanent European staff, Sheila Parry ensured that Jobson's spin-off, 20/20 Europe, would fly
  by Margaret Hunter
• West Coast Woman ups the ante: a Tampa daily may get more than it bargained for in battle with transplanted magazine publisher
  by John Masterton
• Target marketing: who's doing what
  by Cary Peyton Rich
• Ad reps who sell themselves sink the ship: a sales rep who spends too much time selling himself to management will never succeed selling pages
  by Josh Gordon
• Hachette fallout: 'new dynamic' or shaky footing?
  by Lisa I. Fried
• Murdoch still hot on video venture
  by Lisa I. Fried
• Two against one in Texas; city magazines team up to assail Texas Monthly's stronghold
  by Liz Horton
• List owners should just say no: don't rent your lists to advertisers you wouldn't let into your magazines
  by Susan Hovey
• Color matching system has new extensions for the desktop
  by Liz Horton
• Playing it smart: going global means finding readers, managing editorial, delivering the goods, and getting paid in currency you can use
  by Susan Hovey
• When can journalists record phone conversations?
  by Slade Metcalf
• ABP fears postal bandwagon effect
  by Jan Jaben
• Single-copy sales picture depends on source: Periodicals Institute's figures show brighter future than ABC's
  by Barbara Love
• Quark to port to IBM, NeXT in 1991
  by Liz Horton
• Just rewards: it's not so much what someone is worth as what you want a pay package to accomplish that determines executive compensation
  by James B. Kobak
• The true measure of success
  by Ron Scott
• MPA launches star-studded 'big bucks' ad campaign: $1 million promotion expected to increase advertising in magazines
  by Barbara Love
• In the thick of things: Bill Communications' new hands-on president is forging links among strongly independent magazines
  by Lisa I. Fried
• Aviation trade advertising looking up
  by John Masterton
• Desktop questions? No problem, if you work at McGraw-Hill
  by Liz Horton
• Texas Monthly: creating a design system
  by D.J. Stout
• Investing in sales training pays off
  by Hershel Sarbin