Folio: The Magazine for Magazine Management

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Articles in Nov 1, 1991 issue of Folio: The Magazine for Magazine Management

• Hearst is on the move
• Pecking order
• Ad pages & rates: counting straight
  by Joe Hanson
• Phoenix publisher rescues troubled Golf Illustrated; title will complement Fairways & Greens and television show
  by Vince Maietta
• Layoffs to save Guccione millions
  by Tony Silber
• Marketers share stamp with Rodale publications
  by Susan Hovey
• Houston Met editor ousted on holiday
  by Susan Hovey
• R.R. Donnelley & Sons
• Horton's assets divided
  by Zakia Hyder
• Trials Digest
• Vance Publishing Corporation
• International publishing: money spinner or trap? Could your magazine be a global contender? Here's what you need to know about markets, partnerships and international tastes before you venture abroad
  by Lee B. Hall
• PRC recommends higher 2nd and 3rd class rates
• Despite beleaguered books, A/S/M battles the storm
  by Tony Silber
• Renaissance: a dawning era for Atex-based publishing?
  by Liz Horton
• Modern Maturity baffled by sibling; sister title scores while flagship book loses pages, revenues
  by Tony Silber
• Auditing firms form international alliance
  by Susan Hovey
• Eastman Kodak Company
• Pitney Bowes - Update: Supplier News
• Political gleanings: how a modest business bimonthly on politics drives a highly profitable seminar business
  by Anne-Marie W. Ninivaggi
• Bicycle Retailer and Industry News
• Doll Life
• Pleasant Hill, California-based BAM Publications
• Newsweek
• Family Media details debt … faulty estimates foil sale of 1,001
• Getting consumers to make time for a changing Time
  by Tony Silber
• Fighting Pennsylvania sales tax
  by Zakia Hyder
• Magazines, deployed as weapons, trouble USPS; mail carriers are anxious - with good reason - to find sources of 'grudge subs.'
  by Liz Horton
• Increased list rentals offset costs of special commissions
  by Karen Burka
• Conservatree Consultants
• Just what the doctor ordered: a stronger business prescription has turned 'house organ' Arthritis Today from liability to profit center
  by Susan Hovey
• CMP Publications, Inc
• Buzz
• Revolution in a box: how desktop production changes management roles
  by Lynn Crimando
• Quality pays: uphold uncompromising editorial standards and you won't have to wait till heaven for your reward. You'll win it right here on Earth in some surprising ways
  by Richard M. O'Connor
• Handling a termination: be careful how you go about firing someone, or you may get burned yourself
  by Katherine Smith
• Heigh ho! … heigh ho! … it's off to Disney he goes
• Petersen decentralizes sales team
• Cold economy prompts Meredith salary freeze
• My! What big teeth you have
• Shelter titles renovate inside and out
  by Lisa I. Fried
• AARP inks $750 million printing deal
  by Tony Silber
• Libraries dropping magazine subscriptions
  by Liz Horton
• Typographic Images Inc
• Sandhill Arts Publishing Company
• Unearthing subscribers: despite the risks, Grass Roots leaves no source unturned
  by Susan Hovey
• Are there too many magazines?
  by Samir Husni
• Energy Focus
• Baja Explorer
  by Samir Husni
• The Los Angeles-based Children's Better Health Institute
• VW & Porsche
• 25 cost cutting ideas that don't cut product
  by Liz Horton
• Resisting ad pressure: truth - and consequences: defending editorial integrity can cost you your job
• Star search: TV news and talk shows need authority figures and magazines have them
  by Drew Kerr
• Both jumped to the competition - now one moves out, the other up
• Guccione Jr. challenges hard rocker
• Georges donates talents to Mother Jones
  by Lisa I. Fried
• Miller Freeman lays off Boucher, reorganizes; magazines realigned following merger
  by Tony Silber
• Conde Nast pushes multi-magazine deals
  by Lisa I. Fried
• Art & Antiques sold amidst legal wrangle
  by Tony Silber
• News for Kids
• Air Age, Inc
• Meredith Corporation
• Rock Products
• Seeing the last of lost transparencies: why risk the threat of litigation, when taking a few simple steps can protect you from serious damages resulting from lost or stolen transparencies
  by Slade Metcalf
• Newsstand profitability: the untold story; why should circulation absorb costs associated with ad pages when it is not given any credit for the revenue?
  by Ron Scott