Folio: The Magazine for Magazine Management

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Articles in Dec 1, 1991 issue of Folio: The Magazine for Magazine Management

• Memo to Reg: Time to use chlorine-free paper
• Fish and chips
• Florida court overturns victims' privacy law
  by Susan Hovey
• Hachette globe-trots for advertising sales; publisher confronts familiar obstacles
  by Lisa I. Fried
• Postal Service to offer file of U.S. addresses
  by Karen Burka
• Straight Talk
  by Samir Husni
• How to find the money you need to grow
  by Margaret E. Popper
• Putting the premium last: don't throw out all those soft-offer names that didn't subscribe. Here's an idea that might make them change their minds
  by Eliot Schein
• K-III's Reilly feels backlash over McQuillen quote
• Darwin dumps "Max" for "Mirabella."
• Palletization debate stirs; bigger players favored, say small publishers
  by Paul Miller
• New imposition software speeds plate-making
  by Liz Horton
• North Shore attempts cable TV
  by Susan Hovey
• Food fight: can a venerable foodservice trade title resolve its identity crisis with a redesign inspired by the consumer camp?
  by Catherine Fredman
• Mergers & acquisitions
• Internal medicine: for temporary relief of the pain of cutbacks, an intern program can make everyone feel good
  by Marlene Kahan
• Correction
• Does afternoon drama sell magazines?
• Postal rates remain intact
• Whittle, in flux, shifts focus of Special Reports; firm seeks preservation of entrepreneurial spirit
  by Lisa I. Fried
• McGraw-Hill tests high-speed phone lines; system offers magazines an accurate, lower-cost transmission option for text and image files
  by Liz Horton
• Imagesetter to save TV Guide millions
  by Liz Horton
• Reorienting Business Tokyo; after a U.S. relaunch, the title is growing ancillary products and converting circulation to paid
  by Liz Horton
• Brides Today
• Paper aplenty: the supply of high-quality, favorably priced virgin coated papers is good news for publishers
  by Arthur Veverka
• Macmillan exec heads for Veronis, Suhler
• Maxwell execs say businesses will proceed
• Tradition meets desktop: for the New Yorker, the challenge was getting new technology to produce an old-fashioned look
  by Liz Horton
• Time Inc.'s church-and-state metamorphosis: personnel moves prompt philosophy debate
  by Tony Silber
• Military title deployed at commissaries
  by Zakia Hyder
• Miscellany
• When the numbers go against you: editorial doesn't have to take the hit every time a key statistic heads south
  by Frank Finn
• Diamandis may resurface at TVSM
• Travel title sends publisher packing
• Taxing magazine questions
  by Joe Hanson
• Proposed tax law would allow list amortization
  by Zakia Hyder
• Compiled lists challenge popular response lists
  by Karen Burka
• Video Shopper
  by Samir Husni
• Folio:'s 1991 circulation salary survey
• Pre-call planning: finding the facts: valuable information about your prospects is all around you - if you know where to look
  by Helen Berman