Memo to Reg: Time to use chlorine-free paper

Folio: The Magazine for Magazine Management, Dec 1, 1991

Time Inc. Magazine Co. chairman, president and CEO Reginald K. Brack has Greenpeace to thank for all those postcards he's been getting lately urging him to use his flagship magazine, Time, to help create a market for chlorine-free paper. (The standard chlorine bleaching process produces dioxin as a by-product.) Greenpeace sent out 200,000 letters to supporters, asking them, in turn, to send the enclosed postcards to Brack.

The environmental group says the paper industry won't shift to cleaner methods until the major publishers make the demand. Time Inc. spokesman Peter Costiglio says the company is drafting a response to all those who sent postcards. "As a major user of paper," he says, "we're very much aware of and sensitive to the issue." Time by the way, in 1988 declared Earth to be "Planet of the Year."