Folio: The Magazine for Magazine Management

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Articles in Nov 1, 1992 issue of Folio: The Magazine for Magazine Management

• Playboy pays high price for poor timing
  by Charles Siler
• Sony's CD-ROM: a boost for electronic magazines?
  by Lorne Manly
• How fit are the health titles?
  by Samir Husni
• Santa calling
• Keeping your ad pages sold
  by Spencer Longshore
• Rate-base cut gains ad pages for fitness title
  by Susan Hovey
• Pink-sheet update reflects new scrutiny from agencies
  by Susan Hovey
• What's up at the world's largest trade publisher?
  by Keith J. Kelly
• Sexual harassment: are the media guilty?
  by Lawrence R. Levin
• Libel's cold, dark shadow
  by Slade Metcalf
• Small magazines find increasing access to big-league cartoon talent
  by Lorne Manly
• In-flights create stronger identities with redesigns
  by Susan Hovey
• The future of magazines
• Rivals no more
  by Ron Scott
• Woman's Day tests clout of client's ads
  by Lambeth Hochwald
• Mailers resist volume discounts on lists
  by Karen Burka
• Quality fun for little ones
  by Lori Marden
• The coated paper outlook
  by Jean Marie Angelo
• Go outside to get the inside scoop
  by Alan Fredericks
• Cross-company ad deals: a whole lot of hype; few success stories
  by Lorne Manly
• Pharmaceutical ads boost the health of magazines
  by Lisa E. Phillips
• CMP bids for greater clout in the technology power bloc
  by Jean Marie Angelo
• Ray Gun aims for music fans
  by Erika Isler
• Fax on demand: how to profit from what you know
  by Sarah-E. Stambler