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Folio: The Magazine for Magazine Management, August 1, 1995
"Harvard Heart Letter, " published by Harvard Medical School, reaches 151,887 health-conscious subscribers seeking information on the prevention and treatment of heart disease. Average age is 60+; 80 percent of readers are married, 60 percent are male. Cost: $95/M; fundraising rate: $85/M. Minimum: 5,000.
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