5 ways to save on the WEB

Folio: The Magazine for Magazine Management, Sept 15, 1998 by Lorraine Calvacca

Several publishers have concentrated on making money on the Internet rather than saving money. Cost saving measures include customer service, buyers' guides, subscriptions and conference registration. Customers can provide information and find out about magazines through checking the World Wide Web site.

Buyers' guides and subscriptions can be purchased and renewed from these sites. Conference registration can also be completed.