Folio: The Magazine for Magazine Management

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Articles in Nov 1, 1997 issue of Folio: The Magazine for Magazine Management

• Folio
• Beer du jour for the savvy set
  by Lori Marden
• The 'dangerous middle ground'; association magazines caught between the readers and the need to produce revenue must get themselves clear of the conflict
  by Anne Graham
• Petersen IPO off to a fast start
  by Eric Charlesworth
• Biker takes to the high seas; after a 2—year career in motorcycle magazines, Bob Bitchin weighs anchor on a sailing title and produces it from his boat
  by Steve Wilson
• Fair use or infringement? A hobby magazine for Barbie enthusiasts ran afoul of Mattell. Now the toy maker wants financial damages for trademark infringement
  by Phillip M. Perry
• Krause buys Michaels Arts & Crafts
  by Jeff Garigliano
• A telemarketing system that works for you
  by Chris Beam
• Reed Travel to probe circ overstatements
  by Neil Cassidy
• Mergers & acquisitions
• The numbers game: lear the skill of turning reams of research data into a powerful, persuasive readership report for media buyers
  by Julie A. Laitin
• Two distributors add fees
  by Joanna Lowenstein
• Management made excellent: publishers want more, salespeople need more, and the sales manager is the make-or-break point between them
  by Kathi Simonsen
• Times' sporting titles join Miller team
  by Neil Cassidy
• The new strength of the 'little guy' distributor
  by Joanna Lowenstein
• The basics of brainstorming
  by Chris Morgan
• Brown buys out PennWell Printing, sells division
  by Neil Cassidy
• Looks can kill: there are plenty of reasons to redesign you magazine, but only a few that are right
  by Bob Sugar
• ABP looks to the next century
  by Rolf Maurer
• Electronic impressions of a well-spent youth
  by Lorraine Calvacca
• Fine Print in a fine mess
  by Eric Charlesworth
• Put your title in the public eye
  by Robert Spiegel
• RDA brings back experienced execs
  by Karen Hudes
• Cloners get licenses revoked
  by Steve Wilson