Folio: The Magazine for Magazine Management

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Articles in Sept 1, 1993 issue of Folio: The Magazine for Magazine Management

• Time Inc.'s new launch economics - News Analysis
  by Lorne Manly
• Electronic revolution - electronic publishing - Second Look
  by Keith J. Kelly
• Golf titles vie for upscale market - lifestyle magazines - Second Look
  by Lambeth Hochwald
• Stay ahead by anticipating change - Ad Sales
  by Kathi Simonsen
• Desktop changes reshape publishing environment - Folio: Special Report
  by Jean Marie Angelo
• News America to unveil 'Married Woman.' - News America Publishing Inc - News
• Neodata reorganizes - Neodata Services Inc - News
• Publishers benefit from technology turmoil
  by Paul McDougall
• 'Maryland' tries to move ahead - Maryland Magazine
  by Abbe Wichman
• Weider shows some moxie - Weider Publications' new periodical - Second Look
  by Lambeth Hochwald
• Underground scene is just his type - interview with 'Ray Gun' publisher and editor Marvin Scott Jarrett - Word One
• Rock-bottom publishing: confessions of an underfinanced entrepreneur
  by Richard P. Friedman
• Let's create a fund for start-ups - supporting magazine entrepreneurs - Point of View
  by Bruce Sheiman
• Why you need to let go to move forward - Small Magazine Workshop
  by Joseph E. Daniel
• Welsh lands equity partner - Welsh Publishing Group Inc - News
• Tough market hobbles 'Toy & Hobby World.' - Toy & Hobby World International - News
• ABP searches for Emery successor - American Business Presss President John Emery - News
• Magazines add value to ads - customized ads - News Analysis
  by Melanie Warner
• Eyes on the boys - marketing strategy - Word One
  by Iris Cohen Selinger
• Celebrity editors: do they outshine their titles? - Forum
  by Rolf Maurer
• The mainstreaming of gay titles - gay magazines - Magazine Watch
  by Samir A. Husni
• 'Select Letter' shuts down - newsletter - News
• Quark updates layout program - Quark Inc - News
• 'Software companies will drive the ingenuity.'
  by Paul McDougall
• Brave new world for sci-fi launch - science fiction
  by Rolf Maurer
• Note: the following real-life item is based on a TV episode - the media's imitation of life - Word One
• Basic training - training in the use of desktop systems - includes related article
  by Jennifer Howland
• How to rev up without relying on advertising - Problem Solvers
  by Suzanne Zelkowitz
• Online activity heats up for publishers - News
• Intertec names new chief - Intertec Publishing Corp. CEO Ray Maloney - News
• Reed Elsevier exec starts new company - William D'Alexander; Trend Publishing, Inc - News
• Fairchild takes chances in Canada - Capital Cities Media Inc. Fairchild Publications Div - Second Look
  by Lorne Manly
• Let us now praise the regular guy - Everyday Men - Word One
  by Abbe Wichman
• Help-wanted ads can attract lawsuits - Law
  by Phillip M. Perry
• Beyond the iron curtain - periodical publishing in former communist countries
  by Alison Gray Johnson
• And now, a word from our sponsor … - MPLS-ST. Paul Magazine - Magazine Strategies
  by Alison Gray Johnson