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Articles in Sept 15, 1994 issue of Folio: The Magazine for Magazine Management
- Under pressure, PCH agrees to changes - Publishers Clearing House will clarify terms used in determining sweepstakes winners - Brief Article
- Simmons readership flap widens - investigation of the accuracy of Simmons Market Research Bureau data - Brief Article
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Magazine libraries branch out - magazines are offering electronic and interactive library services
by Michael Keating -
Marie Claire joins the crowd - French magazine debuts in the US market - Brief Article
by Lambeth Hochwald -
You're not just selling ad pages: auxiliary products that require special knowledge of your customer's marketing needs are your responsibility too
by Kathi Simonsen -
How to get back in sync with your association - Audubon magazine's restructuring to bring it in line with National Audubon Society's ideals
by Michael W. Robbins -
A city magazine returns: Kansas City is back, thanks to a company in Pittsburgh - Abarta Inc - Brief Article
by Amy Zuber - Weekend Sports - new bimonthly magazine from Cascade-Pacific Media Inc - Product Annoucement - Brief Article
- Michelle Faurot - becomes president of U.S. News New Vision - Brief Article
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Pie in the info sky: if you believe in the information superhighway, invest in it
by Anne M. Russell - Slow-going along fashion revenue runway - advertising figures for women's fashion periodicals - Brief Article
- Aster out at Advanstar - Advanstar Communications CEO Ed Aster resigns - Brief Article
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Extra pay for new-media rights - Travel Holiday will pay freelance writers extra for rights to publish in electronic databases - Brief Article
by Lorne Manly - Rebel with a cause - new multicultural fashion magazine, Rebelle - Brief Article
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Spy vs. Spy: Spy is back, with new owner and a new staff. But can the born-again book still bite? - tiny - Spy magazine
by Harriet Barovick -
Online stock market bullish on PNI - Picture Network International
by Debby Patz - Beckett Racing Monthly - new publication from Beckett Publications - Product Announcement - Brief Article
- Life in the fast lanes - reformatted Woman Bowler magazine changes its name to WB - Brief Article
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Is your audience as enthusiastic as you are? - tips for testing the market for a new magazine idea
by Bruce Sheiman - Savior surfaces for Emerge - MettersMedia Network Inc will finance African-American news magazine - Brief Article
- Felker signs on with Swing - Clay Felker will consult for new magazine for readers in their twenties - Brief Article
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Sunset searches for some of its old shine - Sunset magazine
by Erika Isler -
Bedpan reading - New Woman's magazine launches project to donate magazines from ad agencies to hospitals - Brief Article
by Steve Wilson -
How do you make a story great? - tips for editors - Editorial
by Leonard Witt -
Delphi's added dimension - Delphi Internet Services, interview with Vice President Russell Williams - Interview
by Lorne Manly - German Life - new magazine - Product Announcement - Brief Article
- Mergers and acquisitions - one magazine purchase and one magazine launch - Brief Article
- Bill Black - becomes president of Dorchester House - Brief Article
- Time hit with $33.5 million libel suit - Time Magazine - Brief Article
- Real Beauty gets the Gruner + Jahr ax - Gruner + Jahr USA Publishing will end publication of beauty magazine - Brief Article
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California ruling on court papers chills sources - ruling against release of court documents to journalists
by Paul McDougall -
Soccer titles score with World Cup - Soccer Jr. and Soccer - Brief Article
by Amy Zuber -
Reach for the stars - tips on hiring the right people in the publishing field
by John W. Malcom -
The case for single-copy survival - magazine distribution
by Ron Scott -
Far out: Global Network Navigator is at the leading edge of the cyber frontier, pioneering an approach that may well represent the future for magazine publishers - includes related article on products available for connecting users to the World Wide Web
by Thomas Forbes - Destinations West - new quarterly travel magazine - Product Announcement - Brief Article
- Geller to Strubco COO - David Geller, chief operating officer - Brief Article
- More choices, fewer pages for men's group - advertising figures for men's periodicals - Brief Article
- Baby books go head-to-head - 'Baby Talk' magazine will directly compete with 'American Baby' - Brief Article
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Custom publishing catches on with trades - companies boost revenues through marketer-driven trade magazines
by Debby Patz -
Hoppy daze - Boston Beer Company advertises beer through scratch-and-sniff magazine ads - Brief Article
by Debby Patz -
City and regional titles seize the future - magazines
by Erika Isler -
Siggraph report: video software headed for DTP - ACM Siggraph show
by Paul McDougall - Food R&D - new monthly tabloid - Product Announcement
- Miscellany - three brief articles on publishing industry news - Brief Article
- Chris Czmyrid - becomes marketing director of Outside magazine - Brief Article
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