Folio: The Magazine for Magazine Management

View more issues:

Articles in Sept 15, 1994 issue of Folio: The Magazine for Magazine Management

• Under pressure, PCH agrees to changes - Publishers Clearing House will clarify terms used in determining sweepstakes winners - Brief Article
• Simmons readership flap widens - investigation of the accuracy of Simmons Market Research Bureau data - Brief Article
• Magazine libraries branch out - magazines are offering electronic and interactive library services
  by Michael Keating
• Marie Claire joins the crowd - French magazine debuts in the US market - Brief Article
  by Lambeth Hochwald
• You're not just selling ad pages: auxiliary products that require special knowledge of your customer's marketing needs are your responsibility too
  by Kathi Simonsen
• How to get back in sync with your association - Audubon magazine's restructuring to bring it in line with National Audubon Society's ideals
  by Michael W. Robbins
• A city magazine returns: Kansas City is back, thanks to a company in Pittsburgh - Abarta Inc - Brief Article
  by Amy Zuber
• Weekend Sports - new bimonthly magazine from Cascade-Pacific Media Inc - Product Annoucement - Brief Article
• Michelle Faurot - becomes president of U.S. News New Vision - Brief Article
• Pie in the info sky: if you believe in the information superhighway, invest in it
  by Anne M. Russell
• Slow-going along fashion revenue runway - advertising figures for women's fashion periodicals - Brief Article
• Aster out at Advanstar - Advanstar Communications CEO Ed Aster resigns - Brief Article
• Extra pay for new-media rights - Travel Holiday will pay freelance writers extra for rights to publish in electronic databases - Brief Article
  by Lorne Manly
• Rebel with a cause - new multicultural fashion magazine, Rebelle - Brief Article
• Spy vs. Spy: Spy is back, with new owner and a new staff. But can the born-again book still bite? - tiny - Spy magazine
  by Harriet Barovick
• Online stock market bullish on PNI - Picture Network International
  by Debby Patz
• Beckett Racing Monthly - new publication from Beckett Publications - Product Announcement - Brief Article
• Life in the fast lanes - reformatted Woman Bowler magazine changes its name to WB - Brief Article
• Is your audience as enthusiastic as you are? - tips for testing the market for a new magazine idea
  by Bruce Sheiman
• Savior surfaces for Emerge - MettersMedia Network Inc will finance African-American news magazine - Brief Article
• Felker signs on with Swing - Clay Felker will consult for new magazine for readers in their twenties - Brief Article
• Sunset searches for some of its old shine - Sunset magazine
  by Erika Isler
• Bedpan reading - New Woman's magazine launches project to donate magazines from ad agencies to hospitals - Brief Article
  by Steve Wilson
• How do you make a story great? - tips for editors - Editorial
  by Leonard Witt
• Delphi's added dimension - Delphi Internet Services, interview with Vice President Russell Williams - Interview
  by Lorne Manly
• German Life - new magazine - Product Announcement - Brief Article
• Mergers and acquisitions - one magazine purchase and one magazine launch - Brief Article
• Bill Black - becomes president of Dorchester House - Brief Article
• Time hit with $33.5 million libel suit - Time Magazine - Brief Article
• Real Beauty gets the Gruner + Jahr ax - Gruner + Jahr USA Publishing will end publication of beauty magazine - Brief Article
• California ruling on court papers chills sources - ruling against release of court documents to journalists
  by Paul McDougall
• Soccer titles score with World Cup - Soccer Jr. and Soccer - Brief Article
  by Amy Zuber
• Reach for the stars - tips on hiring the right people in the publishing field
  by John W. Malcom
• The case for single-copy survival - magazine distribution
  by Ron Scott
• Far out: Global Network Navigator is at the leading edge of the cyber frontier, pioneering an approach that may well represent the future for magazine publishers - includes related article on products available for connecting users to the World Wide Web
  by Thomas Forbes
• Destinations West - new quarterly travel magazine - Product Announcement - Brief Article
• Geller to Strubco COO - David Geller, chief operating officer - Brief Article
• More choices, fewer pages for men's group - advertising figures for men's periodicals - Brief Article
• Baby books go head-to-head - 'Baby Talk' magazine will directly compete with 'American Baby' - Brief Article
• Custom publishing catches on with trades - companies boost revenues through marketer-driven trade magazines
  by Debby Patz
• Hoppy daze - Boston Beer Company advertises beer through scratch-and-sniff magazine ads - Brief Article
  by Debby Patz
• City and regional titles seize the future - magazines
  by Erika Isler
• Siggraph report: video software headed for DTP - ACM Siggraph show
  by Paul McDougall
• Food R&D - new monthly tabloid - Product Announcement
• Miscellany - three brief articles on publishing industry news - Brief Article
• Chris Czmyrid - becomes marketing director of Outside magazine - Brief Article