Folio: The Magazine for Magazine Management

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Articles in Oct 15, 1996 issue of Folio: The Magazine for Magazine Management

• Direct mail doesn't pay
  by Robyn Fontes
• Mergers and acquisitions
• When employees want to buy the company…
  by John E. Hempstead
• Ideas! ideas! ideas! and more ideas for money-making magazine management
• ABC and BPA audit the body electric
  by Chris Beam
• Invested interest
  by Jennifer Sucov
• Trade titles go looking for adventure
  by Robyn Fontes
• New magazines
  by Ellen Mediati
• Whose in charge here? Today, MIS and production departments find they're sharing knowledge - and they're fighting for power
  by Jennifer Sucov
• Nursing titles sold
• 5 dumb ideas that work in list rentals
  by Cris Beam
• Time Inc. enters publishing arena
  by Ann Marie Kerwin
• Mode targets plus-sized market
  by Ann Marie Kerwin
• An acquiring mind
  by Cris Beam
• Tread makes tracks
  by Ann Marie Kerwin
• Management
• Whom to promote? Filling management openings with internal candidates makes good business sense - unless the obvious person is the wrong choice
  by James (American journalist) Parker
• Web-ad blockers don't scare publishers
  by Jennifer Sucov
• Cashing in on direct-to-plate
  by Mark Winz
• Kalmbach acquires new hobbies
  by Robyn Fontes
• Getaways celebrates the quick trip
  by Ellen Sturm
• How an association magazine adapted to change; a shift in the demographics of the American Welding Society's membership drove the revamping of Welding Journal
  by Jeffrey D. Weber
• DeNovo keeps growing
  by Robyn Fontes
• Suppliers and vendors
• You're hiring in a fishbowl; recruiting bares your company's reputation for all to see - which means the only sound policy is complete honesty
  by John W. Malcolm
• Ads that get attention
  by Jenna Schnuer
• Sites for sore eyes
  by Jenna Schnuer
• How to win the advertising game; small publishers have a shot at the big-league advertisers if they do their homework and stick to their guns
  by Robert Sentinery