Less play means fewer ad pages in parent titles - parenting magazines - Brief Article

Folio: The Magazine for Magazine Management, Sept 15, 1993

>The nesting trend of the nineties isn't showing up in ad pages for parenting magazines. According to Vincent DePierro, associate publisher of Gruner Jahr's Parents Magazine, endemic ads were soft in the first half of this year, especially among baby food and diaper manufacturers. Carol Smith, publisher of Time Publishing Ventures, Inc.'s Parenting, observes that toy advertisers such as Mattel have been cutting back on print ads this year.