Ad revenues up for women's service titles - women service magazines - Brief Article

Folio: The Magazine for Magazine Management, Sept 15, 1993

For women's service magazines, an increase in ad rates compensated for the category's 4.6 percent decline in ad pages between January and July. Despite an 8.8 percent ad-page decline at Family Circle in the period (from 931 to 851 ad pages), ad revenues rose a slight 2.8 percent, to $88.2 million.

Andrea Kaplan, spokeswoman for The New York Times Company Women's Magazines, publisher of Family Circle, attributes the ad-page decline to low consumer confidence and reduced cigarette advertising due to that industry's price restructuring. Other magazines in the category had even healthier growth. Conde Nast's Self matched a 5.5 percent rise in ad pages with a 10.6 percent ad revenue increase, to $24.1 million. Self publisher Lawrence Burstein attributes the increases to four categories: automotive, footwear, beauty and food.