Wake Boarding - water sports magazine - New Magazines - Brief Article

Folio: The Magazine for Magazine Management, Sept 15, 1993

Combine techniques of snow boarding, skiing, surfing and skate boarding and the result is Wake Boarding, taglined "The Word in Ski-boarding & Knee-boarding." The new quarterly from World Publications, Inc., publisher of magazines in the water sports and marine fields, launched with a summer issue and targets the twentysomethings who have an interest in water sports.

Says publisher John McEver, "because of the crossover with snow, surf and skate, more people are on the water, |and~ wake boarding is the fastest growing segment of the water-sports industry." Editorial is headed by Tom James and covers how-to, boards, music, profiles--all with heavy emphasis on the visual. Initial circulation is 25,000 paid and nonpaid. The subscription rate is $9.97, and the cover price is $2.95. The advertising rate for a black-and-white page is $1,920. Address: 330 W. Canton Ave., Winter Park, FL 32789. Telephone: 407-628-4802.