Former city publishers go to Where - Where Magazines International - Brief Article

Folio: The Magazine for Magazine Management, Oct 1, 1993 by Erika Isler

Where Magazines International, the Toronto-based publisher of 23 different Where titles around the world, likes what it sees in deposed publishers of recession-battered U.S.-based city titles.

In August, the company signed Susie McCormick, former publisher of San Francisco Focus, to be publisher of the year-old Where San Francisco $50,000 circ). McCormick spent much of the past 10 months trying to drum up investors to fund California Travel, a start-up magazine for travel within the state. Although the search for funding continues, McCormick is not now likely to be part of the effort.

Also in August, former Atlanta publisher Tom Casey inked a partnership to publish Where Atlanta (40,000 circ). And last spring, Jeff Levy, the former ad director for the defunct California, took over (along with his father, Ted Levy) the Where Los Angeles franchise.

With annual revenues between $30 million and $35 million, WMI plans to continue developing franchise and partnership opportunities in primary and secondary U.S. markets, as well as abroad. The domestic short list currently includes the Baltimore, Cleveland, Dallas, Portland, Oregon, and south Florida markets. On the international scene, Where Budapest rolled into the Eastern Bloc country in September.