Folio: The Magazine for Magazine Management

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Articles in Oct 15, 1994 issue of Folio: The Magazine for Magazine Management

• Combating the growth in personal sales costs - Magazine advertising - Brief Article
• Travel titles enjoy revenue lift - travel magazine advertising revenue - Brief Article
• Playboy names new publisher - Richard Kinsler - Brief Article
• A whiff of the weird - The Nose magazine
  by Steve Wilson
• 1994 Ad
  by Paul McDougall
• Secrets of a turnaround artist; how to transform a small magazine company that has slipped into the red
  by Jordan M. Wright
• Adoptive Families - new magazine from Adoptive Families of America - Brief Article
• Christina Wagner - named chief executive officer of Stagebill - Brief Article
• Memberships take advantage of ABC loopholes - magazine subscriptions; Audit Bureau of Circulations - Brief Article
• Maclean Hunter could be next on the block - magazine publisher for sale - Brief Article
• Is VNU setting its sights on SRDS? - possible acquisition by VNU-USA Inc - Brief Article
• Titles franchise their credibility - magazine names
  by Lisa E. Phillips
• SI scores big with selective edit - Sport Illustrated; subscriptions to selective editorial sections - Brief Article
  by Lorne Manly
• Beyond shovelware - lessons for magazine publishers planning to launch online computer versions
  by Philip Elmer-DeWitt
• Getting down to basics; The Small Business Journal has some big designs
  by Lori Marden
• A technical journal adds life to its pages - Association of Operating Room Nurses redesigns AORN Journal - Brief Article
• Custom titles: sharing the risk - Corporate custom magazines - Brief Article
• Ink prices increase along with paper and postage - Brief Article
• Bill tries to boost Performance - Bill Communications' magazine - Brief Article
• Neodata faces down rumors of cash crunch - Neodata Services
  by Lorne Manly
• Seattle brews up business - magazine publishing industry - Brief Article
  by Erika Isler
• Trim your way to better health - a ratebase cut can improve a magazine's profitability
  by E. Daniel Capell
• Publisher's aphorism: all parenting is local - Parents' Plus, Inc
  by Lorrine Calvacca
• Miscellany - includes multiple briefs on magazines and periodical publishing
• Online advertising: no apologies - consumer online information services - Brief Article
• Pages slip, but regionals remain upbeat - advertising pages in regional magazines - Brief Article
  by Rolf Maurer
• Donnelley snares Reader's Digest contract - R.R. Donnelley & Sons; magazine printing - Brief Article
• In-room magazines make inroads - visitor-oriented magazines in hotel rooms
  by Erika Isler
• Adobe makes its pitch to the digital ad market - Adobe Acrobat software; digital transmission of color advertisements
  by Paul McDougall
• Diary of a newsstand clerk
  by Diane Cyr
• Truck Accessory News - new magazine from Shore Communications Inc - Brief Article
• Don Logan - appointed chief executive officer of Time, Inc - Brief Article
• Using the reader to 'pull' database sales - Bloomberg Financial Services; Bloomberg Personal - Brief Article
• Embattled Simmons replaces its CEO - Simmons Market Research Bureau CEO Ellen Cohen - Brief Article
• Gruner+Jahr adopts new structure - Gruner and Jahr USA Publishing Co - Brief Article
  by Lorne Manly
• Publishers grapple with Big Apple - magazine industry; New York City
  by Lambeth Hochwald
• So you want to sell your magazine?
  by Bruce Sheiman
• Up the Business Press - interview with Gordon T. Hughes II, president of the American Business Press - Interview
  by Debby Patz
• Works of Art - video review quarterly publication from Sight & Sound Distributors - Brief Article