Travel titles enjoy revenue lift - travel magazine advertising revenue - Brief Article

Folio: The Magazine for Magazine Management, Oct 15, 1994

A shift to shorter but more frequent trips is one factor behind the 5 percent climb in ad revenue through August (to $79.4 million from $75.3 million last year) for the seven-title travel category. "People have more discretionary income because the future looks better than it did two years ago," says Alan Rock, associate publisher of Santa Barbara, California-based Islands, up 22 percent thanks in part to the proliferation of bargain tour packages. Conde Nast Traveler, up 12 percent, targets upscale readers who travel frequently. "We've seen strong growth in beauty, auto and financial service advertising," notes publisher Richard Beckman, adding that the category as a whole is doing a better job of putting the consumer first.

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