Folio: The Magazine for Magazine Management

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Articles in Oct 15, 1993 issue of Folio: The Magazine for Magazine Management

• Do consumers know what they want? - Mail Preference Service list of the Direct Marketing Association - Folio: Plus - Brief Article
• Mercedes Benz's ad policy isn't censorship, but … - News - Brief Article
• Elizabeth Crow leaves as G+J president - Gruner and Jahr USA Publishing Co - News - Brief Article
• Huge FSI test aims to generate critical mass - free-standing inserts in magazines
  by Lambeth Hochwald
• Esquire becomes more Gentleman-ly - Esquire Gentleman - Second Look - Brief Article
  by Lorne Manly
• Innovations in direct mail pull in buyers - Circulation
  by Eliot Schein
• Antique Doll World - New Magazines - Brief Article
• How to outsmart the distribution system - Small Magazine Workship
  by Joseph E. Daniel
• Take control in your sales letters - business writing for sales personnel - Folio: Plus - Brief Article
• Ad revenue turns greener for golf titles - News - Brief Article
• Cowles to buy Cable World - Cowles Business Media - News - Brief Article
• Ad tax deduction under fire again - advertising
• The cost of style - redesign of Los Angeles Magazine - Word One - Brief Article
  by Debby Patz
• Healthcare costs bleed the industry - magazine industry - includes related articles - Folio: Special Report
  by Jean Marie Angelo
• Software Development - New Magazines - Brief Article
• Kiner heads global advertising for Hachette - Tracee Kiner; Hachette Filipacchi Magazines - Magazine Watch - Brief Article
• Regression analysis pays off in the end - direct marketing - Folio: Plus - Brief Article
• Time Inc. reshuffles business side - News - Brief Article
• ABC to audit electronic publications - Audit Bureau of Circulations - News - Brief Article
• Soup-to-nuts circulation outsourcing catches on - magazine circulation
  by Lorne Manly
• Wake-up call to ASME - American Society of Magazine Editors - Column
  by Keith J. Kelly
• How to bring your financials into focus - financial management of small magazines - Finance
  by Stephen A. Socha
• Without bias? - objectives of the media watchdog Accuracy in Media - Interview
  by Lorne Manly
• From Garamond to Aurora - Macworld magazine's new design - Magazine Watch - Relaunches & Redesigns - Brief Article
• Look beyond what's on the block - acquisition of magazines not yet for sale - Folio: Plus - Brief Article
• Stamp-sheet economics are improving - economics of direct mail - Folio: Plus - Brief Article
• Midge Richardson moves upstairs at K-III - K-III Magazine Corp - News - Brief Article
• TV Guide online revs up with Delphi deal - Delphi Internet Services - includes related article
  by Lorne Manly
• Travel guides go to Reed Elsevier - Second Look - Brief Article
  by Keith J. Kelly
• Coffee talk - usage of romance novels in magazine publishing - Word One - Brief Article
  by Lorne Manly
• What's behind the newsstand malaise - Cover Story
  by Diane Cyr
• New York Music - New Magazines - Brief Article
• Corporate - multiple briefs on executive appointments in the magazine industry - Magazine Watch - Brief Article
• Is your information a gold mine? Think again - information collection of media companies - Folio: Plus - Brief Article
• Automotive ad pages swerve off-course - News - Brief Article
• Hearst replaces McDonell - Hearst Corp.; Terry McDonell - News - Brief Article
• Linotype-Hell retrenches and teams with Kodak - Linotype-Hell AG; Eastman Kodak Co
  by Paul McDougall
• Forbidden four - Procter and Gamble Co.'s advertising policy
• M&A in the nineties - acquisition and mergers of magazines - Panel Discussion
• Fast Company seeks the fast lane - business magazine
  by Lori Marden
• The women's room - new look of Lear's magazine - Magazine Watch - Relaunches & Redesigns - Brief Article