Production listings

Folio: The Magazine for Magazine Management, Annual, 1997

Advertising Systems: Computerized In-House

ACI 43D Rocklyn Avenue Lynbrook, NY 11563 (516) 596-9610 FAX (516) 596-9618 Contact: Glenn Abelson, Susan Kaplan

*PCAS CONTRACTS, I/Os & RECEIVABLES for single/multiple magazine publishers. Display/classified adv, short rates/rebates.

*SM3 SALES & CONTACT MANAGEMENT links client to agency & tracks advertising. Ad reports, call reports & I/Os. *ACS CIRCULATION system for BPA, ABC & Non-Audited publishers who wish to maintain their circulation in house. Error checking, audit trails & reporting. *AD6 COMPETITIVE ADTRACKING will let you know how you stand relative to your competition. Custom Software, Networks & Systems.

Datafest Technologies, Inc. 1751 West Alexander St., Ste. 100 Salt Lake City, UT 84119 (801) 975-0409

Contact: Scott Clawson, ext. 103

Year Established: 1986 Datafest specializes in powerful, user-friendly software specifically designed for the publishing industry. Systems include installation, training and nationwide support, including remote diagnostics.

Products:

* AdSystem[TM], the premier advertising management system for MS-DOS PC's and networks. AdSystem features quick and easy order entry, automatic rate lookups, multiple rate cards, flexible billings, accounts receivable, and a wide range of useful reports.

* AdRep[TM], a complete sales prospecting and space contract management system. AdRep provides form letters, mailing labels, activity log time management, ticklers, auto-dialer.

* Classified AdSystem[TM], the complete solution for classified advertising. Features quick and easy entry of classified ads, accounts receivable, automatic pricing, flexible billings, output to Quark and others.

Clients: Over 100 publications.

Hardware: MS-DOS PC's, networks including Novell, IBM, Microsoft, Lantastic.

Literature: Free information package and demonstration diskettes.

HIGH TECHNOLOGY FOR MEDIA/Qlarity Software 27 Sunrise Avenue New Canaan, CT 06840 (203) 972-3505 Qlarity@aol.com

Contact: Quentin Leo, President

Year Established: 1993 asia[TM] boosts magazine advertising sales productivity. Smoothly and effectively manages contacts, accounts, and sales. Seamless Windows 3.1, 95, NT and Macintosh OS sales automation. Fast, robust, relational. Single-user and multi-user. Supports multiple sales staffs, magazines, products and 100 concurrent users over AppleTalk, SPX/IPX, TCP/IP LANs and WANs, including Web access via CGI.

The Media Services Group, Ltd. 1010 Washington Blvd. Stamford, CT 06901 (800) 234-4674 East Coast (203) 921-1771 West Coast (310) 477-0222 Toronto 905-475-4145 London 71-436-0070 40 employees Take advantage of the latest in relational data base technology. Right for any sized consumer or trade publisher especially with more than one title and multiple products; screen customization without programming; solid sales, production and accounting tools, including report writer and links to PC software packages. You will be serviced by publishing people not hackers; clients include Billboard Publications, Penton, Pennwell, Reed, and many more large and small internationally.

Software modules: ad billing sales prospecting, production trafficking, credit/ collections, market share, receivables, payables, general ledger, fixed assets & job costing.

System & hardware: runs on Pcs, networks and UNIX workstations and servers; client/ server solution available with SQL tools; supports Macs or Pcs on desktop, advanced imaging & archiving.

Art & Designers

Ayers/Johanek Publication Design, Inc. 2003 31st St., SW Allentown, PA 18103 (610) 797-8253 or 4750 Rolling Hills Drive Bozeman, MT 59715 (406) 585-8826

Contact: John Johanek or Robert Ayers

Specialization: Respected, affordable award-winning design for the magazine industry. Full desktop design services for startups, special sections, redesigns, one-shots, spinoffs, on-going art direction, issue or cover critiques, corporate workshops, design assistance and consulting, or other publication-related projects. Extensive experience with consumer, trade, association, special interest, regional and national magazines. Design and production for a variety of formats including digests and tabloids. National design awards include New York Art Director's Club, DESI, Gold Silver and Bronze OZZIE awards, Creativity, Print and Grand Apex awards.

Clients: Two offices serving clients nationwide including CMP, Rodale, Hearst, US News & World Report, AAA, Editor & Publisher, Vance Publishing, Chicago Home & Garden, The Man Group (Bangkok), and many more. Samples, profile, and complete client list on request.

Brady & Paul Communications, Inc. 63 Hillside Ave. Melrose, MA 02176 (617) 665-4941 120 E. Oakland Park Blvd. Ste. 105 Ft. Lauderdale, FL 33334 (954) 537-9040

Contact: John Brady or Greg Paul

Specialization: Magazine design and redesign services, editorial repackaging strategies, and readership research.

Other Services: We critique publications, consult on staffing and management procedures, lead on-site workshops, and direct targeted reader attitude surveys for publishers who want to redesign, rethink, reposition or revitalize a magazine. Client list upon request.