Bibliography for: "Production listings"

"Production listings". Folio: The Magazine for Magazine Management. FindArticles.com. 07 Dec, 2009. http://findarticles.com/p/articles/mi_m3065/is_n18_v25/ai_18876628/

Folio: The Magazine for Magazine Management

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Articles in Annual, 1997 issue of Folio: The Magazine for Magazine Management

• How to save money at a lettershop
  by Barbara Love
• Circulation salary survey
  by Tony Silber
• Create a culture of performance
  by Barbara Love
• Guidelines for good telemarketing scripts: these seven ingredients should be an integral part of your approach
  by Lambeth Hochwald
• Magazine competitions to enter: winning an award can boost morale and enhance your prestige in the industry
• Moving toward multimedia marketing: advertisers will expect more sophisticated presentations
  by Stuart W. Park
• Suppliers locator
• Canadian resources
• The secret to hidden lists
  by Robert Spiegel
• 10 commandments of production: a cost-cutting guide for vets and novices
  by Helene Eckstein
• Selling the advertising/trade show partnership
  by Helen Berman
• Improving ad/edit communications: note problems, not solutions
  by John Johanek
• Be flexible with your online model
  by Barbara Love
• Strategy for staffing a start-up
  by Frank Finn
• Holding on to 'vulnerable' subscribers
  by Barbara Love
• Making the bookstore connection: bookstore are a huge market for single-copy sales and new subscribers
  by Eric Freedman
• Wise words for strategic alliance seekers
• Selecting a telemarketing call center: you want to find a center that takes a holistic approach and not just numbers
  by Lambeth Hochwald
• How to create and use an editorial advisory board; the people you select for your board help you define your start-up for the outside world, so choose well
  by Reed Phillips, III
• Secrets of a money-making CD-ROM: CD-ROM developers get dazzled by the technology and forget the needs of the user
  by Matthew Cohn
• Launching your title into the European market; 10 tips for publishers expanding overseas
  by James C. McCullagh
• International resources
• Your best subscribers can save you money
  by Eliot Schein
• Making the right production decisions
  by Tim Bogardus
• Creating a buyer's guide for your market
  by Steve Wilson
• Choosing the right name for your magazine: a name should be identifying a thing, or an attribute of a thing, not an idea or philosophy
  by Cris Beam
• Use the Internet to save money
  by Barbara Love
• Testing editorial skills
  by Frank Finn
• Management/marketing editorial listings
• Make free issues a gift, not a bribe
  by Barbara Love
• Six price concessions you can negotiate with your printer
  by Barbara Love
• Take your competitor with you
  by Barbara Love
• Getting answers from a focus group: focus groups must be well conceived and conducted if they are to yield and useful data
  by Bruce Katcher
• Editorial salary survey: increased demands and slim salary increases reported by senior editors
  by Tony Silber
• The character of content online: you need to understand why you're going online and then make it a real business
  by Cris Beam
• New media listings
• A premium on cover premiums: simple rules to maximize return for cover-premium marketers
  by David Garratt
• Use the same printer for you publication and promotion
  by Barbara Love
• Association publications: benchmarking common problems
  by Anne Graham
• The editor's toolbox: three tools are essential equipment for the pragmatic editor
  by Frank Finn
• Online liability: the perfect legal defense is a business failure
  by Barbara Love
• How to hunt for a headhunter
  by Lorraine Calvacca
• Convert selected portions of your list
  by Barbara Love
• How to find your natural ratebase
  by Cris Beam
• Should you bring prepress in house?
  by Steve Wilson
• How to get PR without a PR pro
  by George Simpson
• Defining your redesign: five magazines share their business reasons for redesigning
  by Tim Bogardus
• Editors are the best online 'intelligent agents.'
  by Barbara Love
• Successful brand forays abroad; lessons learned from four publishers who have gone global
  by Lambeth Hochwald
• Triple postcards: the difference is pay-up
  by Barbara Love
• How to survive in the turbulent newsstand marketplace
  by Richard Rhodes
• Production salary survey
  by Tony Silber
• Neutralizing your rate-cutting competitors: work to eliminate price as a dominant factor
  by James (American journalist) Parker
• Self-test: do you design for your readers?
  by Jan V. White
• The benefits of having your printer build your Web site
  by Barbara Love
• Getting your international edition printed in Europe
  by Tim Bogardus
• Circulation listings
• Customer service: it pays to pay attention
  by Barbara Love
• Relax! One printer won't hold a decisive edge
  by Barbara Love
• Business strategies for association magazines
  by Anne Graham
• 5 solutions to database problems: common challenges faced by publishers are tackled by the experts
  by Lambeth Hochwald
• Online advantage: strong brand and a loyal customer base
  by Barbara Love
• 8 ways to enhance your Web site
  by Thom Forbes
• Production listings
• Treat subscribers as customers: better renewal rates and faster pay-up - two benefits of improved customer service
  by Jenna Schnuer
• The secret to selling reprints: be proactive
  by Barbara Love
• Why buy a magazine that isn't making money?
  by John E. Hempstead
• Ad sales salary surveys: both base salaries and bonuses for ad sales directors decline
  by Tony Silber
• Cross-merchandise your Web site and your magazine
  by Barbara Love
• The keys to profit-making on the Internet
  by Robert Wright