Folio: The Magazine for Magazine Management

View more issues:

Articles in Annual, 1994 issue of Folio: The Magazine for Magazine Management

• New directions for the U.S. Postal Service
  by Charles Pace
• Choosing a fulfillment house: entrusting the care of your subscribers to someone requires precautionary measures - subscription fulfillment houses
  by Chris Kalamon
• Telemarketing: a primer - telephone subscription selling
• Circulation salary survey - Folio magazine's 1992 Circulation Salary Survey
  by Jean Marie Angelo
• 25 ways to customize your magazine - using selective binding and ink-jet technology
  by Steve Rees
• Decreasing your direct-mail costs: tips to increase circulation profitability - magazine subscriptions
  by Lynn Carlson
• Choosing the best list broker - list brokerage services
  by Paul Taybi
• Selecting the right paper for your magazine
  by Alex Brown
• Production time savers - keeping up with magazine production schedules
  by Ed Abrams
• How to measure photography
  by Robert M. Sacks
• Production salary survey - Folio magazine's 1993 annual salary survey
  by Jean Marie Angelo
• How to maintain editorial vitality - editorial responsibilities - includes related article - Editorial
  by John A. Limpert
• Planning a successful direct mail campaign - direct-mail advertising
  by Elaine Tyson
• Database marketing: a new secret weapon - includes related article
  by Karen Berman
• 1993 MPA paper survey - Magazine Publishers of America
• Desktop publishing: pre-press trends
  by Jean Marie Angelo
• The truth about inks - printing-ink industry - Industry Overview
  by Terry Scarlett
• Magazine trends - consumer magazine business trends
  by James B. Kobak
• Using the table of contents as a sales tool - magazines - Editorial
  by John Brady
• How to get the best from your freelancers - includes related article - Editorial
  by Peggy Schmidt
• The state of the newsstand - newsstand market statistics
  by Bob Alexander
• How to analyze printing bids
  by Steven W. Frye
• How to write a strong business plan - corporate mission statements
  by Joseph E. Daniel
• Recruiting top producers - hiring salespeople for magazines
  by Helen Berman
• Ad sales salary survey - magazine advertising
  by Jean Marie Angelo
• Editorial salary survey
  by Jean Marie Angelo
• Eligibility of supplements: guidelines for determining eligibility of supplements to Second-Class bound publications
• Working with your service bureau - responsibilities of a circulation manager - includes related article
  by Jane D. Giles
• 17 surefire ways to trim production costs - publishing industry
  by Peter Pallans
• 10 ways to make your type speak more clearly - typography
  by Alex White
• How do magazine executives rate in environmental consciousness?
  by Barbara Love
• Keeping your ad pages sold - magazine advertising pages
  by Spencer Longshore
• International selling skills - international magazine advertising
  by Josh Gordon
• How to win awards - magazine awards
  by Allison Lucas