Eligibility of supplements: guidelines for determining eligibility of supplements to Second-Class bound publications

Folio: The Magazine for Magazine Management, Annual, 1994

HOW TO USE THIS CHART

* The distinction between an unacceptable supplement and an unacceptable product can be a fine one. Some features of a piece, such as a price tag, can clearly indicate that the piece was not created specifically as a supplement. Such features are described in the "STOP" column.

* There are many other possible features of a piece that can suggest independent material not designed solely to supplement the host piece. While no one of these features may be enough to disqualify the piece, a combination of them could be. These features are described in the "CAUTION" column.

* Still other features in and of themselves--including separate binding--are perfectly acceptable within the definition of a supplement. These features are shown in the "GO" column.

* The user should be certain to check every feature for its intent within the supplement, and whether or not it can associate or disassociate the material with/from the host publication.

DEFINITIONS

SUPPLEMENTS are printed materials that are:

1) Designed to "supplement"--enhance or extend--the publication

2) Omitted from host piece by reason of time, space, or convenience

3) Integral and germane (related) to the host publication, and not independent publications in themselves.

PRODUCTS, even printed matter that may be defined as a product, are excluded from incorporation as Second-Class mail.

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