Folio: The Magazine for Magazine Management

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Articles in Annual, 1995 issue of Folio: The Magazine for Magazine Management

• Circulation leaders: top 100 ABC- and BPA-audited magazines by total circulation
• Newsstand gainers; newsstand losers
• How to use humor to get them to subscribe
  by Elaine Tyson
• Getting more from your subscription renewals
  by Robert A. Cohen
• Folio: plus production
  by Barbara Love
• Digital color printers
  by Elaine Appleton
• Production salary survey
  by Jean Marie Angelo
• New media and magazines: where do we go from here?
  by Donald D. Kummerfeld
• Editorial salary survey: editors' salaries increase strongly
  by Tony Silber
• 4 steps to anticipate change: how to keep making ad sales in a rapidly changing environment
  by Kathi Simonsen
• International resources
• Circulation gainers; circulation losers
• Low-cost editorial premiums
  by Elaina Zuker
• Database marketing
  by Bill Duch
• How to market your spin-offs
  by Don Nicholas
• Photo manipulation
  by Jean Marie Angelo
• 6 tips for getting high-quality printing
  by Mike Cuenca
• Design salary survey
  by Jean Marie Angelo
• 6 techniques to maintain editorial vitality; don't let success slip away; create internal challenges
  by Anne Mollegen Smith
• Ad sales and production: ending the deadline wars with a truce
  by Mike Cuenca
• Canadian resources
• Newsstand leaders: top 50 ABC- and BPA-audited magazines by newsstand circulation
• Distribution woes
  by Diane Cyr
• 6 tips to negotiating list rates
  by Bob Perez
• Taking your controlled circulation magazine into the next century
  by Christine Oldenbrook
• Managing change: what production executives need to know
  by Lorraine Calvacca
• High-tech at the printer
  by Roberta Thomas
• How to negotiate design and production fees
  by Vera Steiner
• Keys to an editor's success in the year 2000: 6 steps editors must take to make it in the 21st century
  by Lambeth Hochwald
• Ad sales and editorial: how editorial can give ad sales what they need to know
  by Frank Finn
• Folio: plus circulation
  by Barbara Love
• Subscription gainers; subscription losers
• Getting the most from your direct mail copywriter
  by Richard Riccelli
• 9 steps to control fulfillment operations
  by Chris Kalamon
• Circulation salary survey
  by Jean Marie Angelo
• Swapping fonts
  by Lambeth Hochwald
• 5 ways to save money at the printer
  by Mike Cuenca
• 20 cost-conscious publishing tactics; penny-pinching ideas from an underfinanced entrepreneur
  by Richard P. Friedman
• 9 commandments of launches: some slightly irreverent start-up advice
  by Sherman Wildman
• How to motivate your client to buy: develop a dialog with your client that inspires commitment
  by Josh Gordon
• Suppliers listings
• Subscription leaders: top 50 ABC- and BPA- audited magazines by subscription circulation
• How to get libraries to carry your magazine
  by Eric Bryant
• Renting your list can bring big returns
  by Christine Oldenbrook
• Looking for promotional opportunities?
  by David R. Obey
• 1994 MPA paper survey
• Desktop solutions
  by Elaine Appleton
• Redesigning your magazine?
  by Vera Steiner
• A 6-step plan for magazine executives: how to bridge the gap between management and creativity
  by Reed III Phillips
• Ad sales and circulation: 3 key ways ad sales and circulation can work together to enhance their magazine's profitability
  by Bruce Sheiman
• Ad sales salary survey: they're paid well, but treading water compared to last year
  by Jean Marie Angelo