International resources

Folio: The Magazine for Magazine Management, Annual, 1995

International Resources-Consultants/Circulation

RSM Marketing, Inc. 111 South 8th Street Stroudsburg, PA 18360 (717) 424-1800 FAX (717) 424-8755

Contact: Ronald S. Moyer, President

Specialists In: Converting Free to Paid; Business Plans and Budgets; Magazine Launches; Circulation Department Audits; Circulation Research; BPA and ABC Audits & Publisher's Statements.

Award-Winning Copy and Design for: New Business Packages; Renewals and Billings; Media Kits & Issue Promotion; Direct Response Advertising.

Company Information: RSM Marketing was founded in 1984 as a full service direct marketing and circulation consulting firm specializing in business and special interest publications and electronic publishing. The company has won 14 Folio Circulation Direct Marketing Awards.

International Resources Designers

Brady & Paul Communications, Inc. 63 Hillside Avenue Melrose, MA 02176 (617) 665-4941 FAX (617) 662-4256 or 120 East Oakland Park Blvd., #105 Fort Lauderdale, FL 33334 (307) 537-9040

Contact: John Brady or Greg Paul

Specialization: Hands-on design and editorial turnaround strategies for magazines in transition.

Other Services: Airmail critiques, plus on- or off-site workshops on interviewing and editing techniques.

Service Areas: We travel anywhere.

Magazine Clients: Christian Science Monitor, Trains, Vegetarian Times, Weekly Reader Corp., Lotus World, Billboard Publications, Hart Publications, Vogue Patterns, Penton Publications, Security Management, Worth, Satellite Orbit, CompuServe Magazine, World Montior, USAir Magazine, Northeast International Busines, The Artist's Magazine, plus clients in Canada, Finland, and Amsterdam.

Company Statement: "Since 1984 we have specialized in helping publications improve themselves--and their bottom line. Remember, we don't look good until you look good."

International Resources-Direct Mail Consultants: Agencies & Promotion

Services

TAI Tyson Associates, Inc. 440 Main Street Ridgefield, CT 06877 (203) 431-8905 FAX (203) 438-8232

Contact: Elaine Tyson, President

Services: Tyson Associates offers a full range of consulting and direct marketing services for consumer magazines, business/trade publications, medical publishers, directories, association publications and newsletters. Capabilities include new product launches, international direct marketing and newsstand distribution, international remail. Full range of creative from direct mail packages through collateral, project management and complete outsource service (fulfillment through creative). Winner of 16 Folio: Circulation Direct Marketing Awards and an Axel Anderson Award for Direct Mail Excellence.

Clients: Chief Executive Magazine, Mirabella, INFO-LINE, Guideposts, Faith'N Stuff, Museums New York, Publishers Clearing House, Technical & Skills Training, Trade Dimensions, SuperYacht Opinion, Nursing Management, Health Industry Buyers Guide, Retirement Advisors, Inc. ONSAT Magazine, W.

Company Statement: "Collectively we bring 47 years of circulation management experience and more than 100 years of direct marketing expertise to our clients. Whether you need hands-on management or a single direct mail package, we can hit the ground running because we understand your busines as well as our own. Call today for an obligation free proposal."

International Resources-Distribution: International

Brokers Worldwide, Inc. 599 Lexington Avenue New York, NY 10022 (800) MAIL-287

Contact: Gary Shunk, Senior Vice President Brokers Worldwide is a full service international mail company. Their mail system is designed to offer customers the best of the U.S.P.S., as well as a full complement of alternative international services. Brokers Worldwide specializes in the foreign distribution of promotional mailings, renewals, invoices and magazines/journals. For information on lower postal costs and improved transit times, call (800) MAIL-287.

Hassett Air Express (See our listings under Air Freight National & International; Distribution: National.)

InterPost Systems USA, Inc. A KLM and PTT Post Company 999 East Touhy Avenue Suite 490 Des Plaines, IL 60018 (708) 296-2200, (800) 327-3160 For 35 years the first choice of American publishers, InterPost Systems USA is the leader in the worldwide distribution of printed materials--magazines, catalogs and direct mail--offering its customers an unequaled combination of innovation and expertise. InterPost's unique relationship with the Dutch PTT Post facilitates international transportation and mailing, enhanced by direct entry drop points in Europe, Asia, Mexico, Canada and the Middle East. Both local postal and hand delivery services are available in Paris and Mexico City, 7 cities in the UK, 25 cities in Germany, and 3 cities in Israel. Trucknet[R], the proprietary road transport system of the Dutch PTT Post, links 18 European destinations from its hub in Rotterdam, thus guaranteeing superior control and faster transit times. Caxton Services, InterPost's sister company in Singapore, provides complete distribution, fulfillment and mailing services throughout the Pacific Rim.