Folio: The Magazine for Magazine Management

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Articles in Annual, 1996 issue of Folio: The Magazine for Magazine Management

• New ways to reach subscribers
  by Beth Isikoff
• Smart ways to reach your magazine readers
  by Joseph E. Daniel
• How to protect your list
  by Jessica R. Friedman
• Better-quality printing on lesser-quality paper
  by Dan Segal
• How to get great design with desktop publishing
  by Robert Sentinery
• Color proofing in the digital environment
  by Jim Gow
• How to get the most out of reprints
  by Nancy Rouse
• 5 ways to build reader loyalty
  by Bruce Sheiman
• Pointers for new media neophytes: follow these directions to the information superhighway
  by Barrie J. Atkin
• How to sell auxiliary products
  by Kathi Simonsen
• Planning to launch a telemarketing campaign?
  by Lambeth Hochwald
• Your database: is it all it can be?
  by E. Daniel Capell
• Direct mail tests on a tight budget
  by Joseph E. Daniel
• How to find a printer overseas
  by Tim Bogardus
• The telecommunications link: an introduction to telephony for those who are thinking of getting wired
  by Eric Owen
• Award-winning design
  by Robert Sentinery
• Production salary survey
  by Tony Silber
• Essential guidelines for writing tight: expert advice to help your magazine get right to the point
  by John Brady
• The 10 commands of interactive publishing … plus some pertinent questions to ask along the way
• Ad sales salary survey: major fluctuations in ad sales pay
  by Tony Silber
• What are the numbers that count? The 5 most important variables in circulation analysis
  by E. Daniel Capell
• Innovative distribution tactics
  by Lambeth Hochwald
• Creating house ads that work
  by John Hanc
• Choosing your production options wisely
  by Robert Sentinery
• Using recycled paper makes good economic sense
  by Tim Bogardus
• Electronic pagination guidelines
  by Eric Wolferman
• A picture is worth 1,000 words; but only if it's the right picture and it comes at the right point
  by Christopher F. Chabris
• Do you want to sell your magazine? 7 critical factors you need to review
  by Bruce Sheiman
• Getting on CD-ROM: are you ready for the future?
  by Todd Harris
• What makes a good media kit? How to promote your magazine - without breaking your budget
  by Robert Sentinery
• Rediscovering the many strengths of magazines
  by Barbara Love
• Your fulfillment center: a wealth of vital information
  by Chris Kalamon
• Why swap databases?
  by Lambeth Hochwald
• A circulator's survival guide: how to keep your career on track
  by Lambeth Hochwald
• What makes a makegood contract a good one?
  by Alex Brown
• Sending your files to the prepress house
  by Mike Cuenca
• How to be a fashion cop; what editors need to know to protect the integrity of their magazine's design
  by Carol E. Holstead
• Ways to protect your title: 4 steps to ensure ownership
  by Jessica R. Friedman
• 12 steps to being a great editor
  by Leonard Witt
• So you want to go online? Surefire tips for magazine publishers
• Fulfillment: in-house or outside?
  by Lambeth Hochwald
• Trimming the ratebase
  by E. Daniel Capell
• Circulation salary survey
  by Tony Silber
• Moving prepress in-house
  by Wayne Jebian
• Finding the right art: reviewing portfolios
  by John Johanek
• Hiring the right candidate: 10 principles to guarantee success
  by John W. Malcolm
• Editorial salary survey: salaries are up but bonuses are down
  by Tony Silber
• 10 steps to a successful international partnership
  by Debby Patz