Folio: The Magazine for Magazine Management

View more issues:

Articles in Jan, 1988 issue of Folio: The Magazine for Magazine Management

• Ad supplement grosses $2.5 million
• Financial World's Ellen Dweck: taking on the business books; selling FW as a business, as well as investment, magazine is challenge of former Forbes ad sales whiz
  by Karlene Lukovitz
• Saturday Review: reprieve; an updated formula and heavy promotion should bring readers back; Guccione may succeed where many have failed
  by Paul Frichtl
• Editorial and the bottom line; editorial is not defenseless in the face of accusations that it is only an expense, not a revenue producer
  by John Fry
• The video evolution: efficient production
  by Walter Jorz
• Distripress looks at specialty titles; focus of international distributors shifts from currency rates to handling special needs of the special interest magazine
  by Ron Scott
• Ancillary products: how profitable?
  by Hershel Sarbin
• Are you overlooking circulation sources? Expires found to be Consumer Reports' must profitable sub source; enhancements also helpful
• Ten inducted into Publishing Hall of Fame; scholars, risk takers, writers and empire builders constitute this year's honorees
  by Diane Cyr
• Desktop publishing: a guide for skeptics
  by Alex Brown
• Negotiating space trades; if you've overlooked this source or been a bit apprehensive about approaching it, now is the time to sharpen your skills and trade yourself some new subscribers
  by Eliot Schein
• Bullish future for HBJ titles; Edgell plans to add to the 110 titles recently acquired in record-setting sale
  by Jean Angelo
• List enhancements: a case study; list rentals, new launches, telemarketing and other areas benefit from Rodale's list enhancement
  by Michael Garry
• Private delivery: a better option? Expected postal rate hikes may strengthen competitive stance of private delivery
  by Michael Garry
• Rock newsletter boosts ad sales; Rolling Stone shows advertisers how to market with music
  by Michael Garry
• The never-ending quest for eye-popping ads