Folio: The Magazine for Magazine Management

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Articles in Jan 1, 1991 issue of Folio: The Magazine for Magazine Management

• U.S. News' rebate offer under fire: subscribers may be upset when the check never arrives, industry observers believe
  by Lisa I. Fried
• Ad Age sells ads a la floppy
  by Lisa I. Fried
• Business magazines: changing with the times; Business Week, Forbes and Fortune saw traditional ad categories slide a decade ago and successfully pursued new markets
  by Bert Peller
• NeXT gets its own magazine
  by Liz Horton
• The counter-offer crisis
  by Edward R. Koller
• Publishing in the USSR: potentials and pitfalls
  by Joe Hanson
• Are you ready for the year 2000? Publishers must prepare for the aging boomers and a highly fragmented market, study shows
  by Jan Jaben
• Ad execs rank hot titles of 1990
  by Tony Silber
• Verbum, desktop pioneer, launches paperless edition
  by Liz Horton
• Uncoated paper: found money; new, higher quality grades of uncoated paper might prove a logical choice for publishers trying to control the bottom line
  by Arthur C. Veverka
• Direct mail: learning from a pro
  by Eliot Schein
• Publishers use newspapers to distribute magazines
  by Cary Peyton Rich
• The U.K.: no simple launch site for U.S. titles
  by Lisa I. Fried
• Telecommuting': nice work, if you can get it. A Mac and a fax allow Skiing's Bill Grout to edit the New York-based title from his Vermont home
  by Susan Hovey
• Staying ahead of the name: the technology to vary test packages within larger mailings is here, but where's the marketing data?
  by Susan Hovey
• What's the value of added value?
  by William P. Hogue
• The hidden bonus in consumer price resistance
  by David Foster
• Is bad press killing deals?
  by Barbara Love
• Marino: bring a smorgasbord to the table
  by Barbara Love
• Regional title inks pact with TV station: Spotlight touts 21% discounts with Long Island's Channel 21
  by John Masterton
• Managers: 10 percent cut won't cut it anymore; increasing difficulty, expense of promoting lists warrant better deals, say some
  by Susan Hovey
• Image compression: squashing an elephant into a handbag
  by Liz Horton
• Special interest: strategies for a changing environment
• Titles turn to credit card billing: test aims to convert 20% of target audience to automatic sub renewals
  by John Masterton
• Soldier of Fortune sued again for 'gun for hire' ad
  by Cary Peyton Rich
• Ehlert's niches: a symbiotic relationship: Minnesota publisher works business and consumer sides of narrow recreation markets
  by Tony Silber
• It's 10 PM: do you know where your copy is? Bringing copy management to the Macintosh
  by Liz Horton
• Editors beware! Improperly handled complaints mean trouble
  by Howard S. Rauch