Folio: The Magazine for Magazine Management

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Articles in Jan 1, 1992 issue of Folio: The Magazine for Magazine Management

• Injunction against Reader's Digest lifted
• Okrent gets a Life
• Soap titles having the 'days of their lives.'
  by Andrew Marlatt
• Edgell seals pact on debt
  by Susan Hovey
• A struggling New England Business revamps
  by Louise F. Witt
• The train, without the pain: New Jersey Commuter will offer its audience help and humor
  by Liz Horton
• 9th annual Circulation Direct Marketing Awards
• Board games: strategies for creating board presentations that will leave your audience anything but
  by Jack Sherin
• A savior for sagging newsstand sales? Executives hope new retail system will improve single-copy tracking
  by Lisa I. Fried
• Candela Ltd
• Court upholds Kiplinger trademark
• Industry is unfazed by 'Baby Bells' flap
  by Warren Berger
• Time Inc.'s Mag Net attracts digital ads
  by Liz Horton
• Debate grows louder on cross-company ad deals
  by Lisa I. Fried
• The road less traveled: Vacation Publications built its business serving budget-minded travelers' every need
  by Lisa I. Fried
• When high standards cost ad sales
  by Anne-Marie Wright Ninivaggi
• The uncoated paper alternative: battered by rising costs, publishers must examine every paper option
  by Arthur C. Veverka
• Should you use a direct-response agency?
  by Elaine Tyson
• Westvaco Corporation
• Rodale Press
• Ahlstrom Paper Corporation
• R&D Publications
• Warfield's closes in Baltimore
• Nintendo Power says yes to ads
• Antique Monthly's owner expands his collection
• Consumer mags seek ad growth in vertical trades
  by Lisa I. Fried
• A Cahners launch breaks with tradition
  by Liz Horton
• Time Inc. goes after promotional dollars
  by Susan Hovey
• It's 'Primis Time Live' for McGraw-Hill
  by Sean Callahan
• The odd couple: magazines and TV
  by Samir Husni
• Treasury
• Material Management in Health Care
• How to get the best from your freelancers
  by Peggy Schmidt
• World Color Press Inc
• Agfa Corporation
• International Data Group
• Business press attacks sequential liability: Crain Communications praised for its stance
  by Alan E. Sanderfoot
• Brokers assume expanded marketing role
  by Karen Burka
• Headed into Overdrive: building on the success of its trucking title, Randall Publishing is shifting upstart Equipment World into high gear
  by Susan Hovey
• InLine
• The life cycle of business magazines
  by James B. Kobak
• International distribution
  by Ron Scott
• Budgeting: facing up to the inevitable battle
  by Carol Addessi
• High cost of the pallet discount
  by Joe Hanson
• Paige Publications
• Mark Anderson Associates
• Johnson & Harding Printing
• Dobbs Publications
• Eldredge's and Taber's titles 'wed' before they do
• A first for the New York Times Co
• ABP revives ad contest: program recognizes and rewards results of effective print campaigns
  by Alan E. Sanderfoot
• When the magazine is the premium: Amex card division taps magazines
  by Susan Hovey
• Athena targets women in medicine
  by Zakia Hyder
• Educational IRM Quarterly