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Karen Burka "Brokers assume expanded marketing role". Folio: The Magazine for Magazine Management. FindArticles.com. 04 Jan, 2010. http://findarticles.com/p/articles/mi_m3065/is_n1_v21/ai_11726333/
Folio: The Magazine for Magazine Management
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Articles in Jan 1, 1992 issue of Folio: The Magazine for Magazine Management
- Injunction against Reader's Digest lifted
- Okrent gets a Life
-
Soap titles having the 'days of their lives.'
by Andrew Marlatt -
Edgell seals pact on debt
by Susan Hovey -
A struggling New England Business revamps
by Louise F. Witt -
The train, without the pain: New Jersey Commuter will offer its audience help and humor
by Liz Horton - 9th annual Circulation Direct Marketing Awards
-
Board games: strategies for creating board presentations that will leave your audience anything but
by Jack Sherin -
A savior for sagging newsstand sales? Executives hope new retail system will improve single-copy tracking
by Lisa I. Fried - Candela Ltd
- Court upholds Kiplinger trademark
-
Industry is unfazed by 'Baby Bells' flap
by Warren Berger -
Time Inc.'s Mag Net attracts digital ads
by Liz Horton -
Debate grows louder on cross-company ad deals
by Lisa I. Fried -
The road less traveled: Vacation Publications built its business serving budget-minded travelers' every need
by Lisa I. Fried -
When high standards cost ad sales
by Anne-Marie Wright Ninivaggi -
The uncoated paper alternative: battered by rising costs, publishers must examine every paper option
by Arthur C. Veverka -
Should you use a direct-response agency?
by Elaine Tyson - Westvaco Corporation
- Rodale Press
- Ahlstrom Paper Corporation
- R&D Publications
- Warfield's closes in Baltimore
- Nintendo Power says yes to ads
- Antique Monthly's owner expands his collection
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Consumer mags seek ad growth in vertical trades
by Lisa I. Fried -
A Cahners launch breaks with tradition
by Liz Horton -
Time Inc. goes after promotional dollars
by Susan Hovey -
It's 'Primis Time Live' for McGraw-Hill
by Sean Callahan -
The odd couple: magazines and TV
by Samir Husni - Treasury
- Material Management in Health Care
-
How to get the best from your freelancers
by Peggy Schmidt - World Color Press Inc
- Agfa Corporation
- International Data Group
-
Business press attacks sequential liability: Crain Communications praised for its stance
by Alan E. Sanderfoot -
Brokers assume expanded marketing role
by Karen Burka -
Headed into Overdrive: building on the success of its trucking title, Randall Publishing is shifting upstart Equipment World into high gear
by Susan Hovey - InLine
-
The life cycle of business magazines
by James B. Kobak -
International distribution
by Ron Scott -
Budgeting: facing up to the inevitable battle
by Carol Addessi -
High cost of the pallet discount
by Joe Hanson - Paige Publications
- Mark Anderson Associates
- Johnson & Harding Printing
- Dobbs Publications
- Eldredge's and Taber's titles 'wed' before they do
- A first for the New York Times Co
-
ABP revives ad contest: program recognizes and rewards results of effective print campaigns
by Alan E. Sanderfoot -
When the magazine is the premium: Amex card division taps magazines
by Susan Hovey -
Athena targets women in medicine
by Zakia Hyder - Educational IRM Quarterly
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